StoryAthlete 28-Day Challenge – Ryan Fletcher

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• No more impostor syndrome – (No more inner-critic or fear-of-failure)
• No more "I'll start again on Monday" or tomorrow
• No more personal or professional "disgust" from not living up to your potential
• No more living the Life of your Lesser Self
• You have a message inside you, it's time to liberate it!
• Everything you want in life "hinges" on your ability to craft a powerful, compelling message
• Your team awaits – 'Being vs. Becoming…'

 

THE RESULTS OF THIS CHALLENGE SPEAK FOR ITSELF

Everyone wants to be financially successful. This is all the #Shit that stands in their way, until, it is confronted, then conquered:

* I couldn't more proud of the StoryAthletes who have accepted the Challenge, then achieved what had been impossible for them

** Below, you can read about their experience

• Battled depression
• Defeated suicide
• Grown large businesses
• Controlled neurosis
• Lost 50+ pounds
• Suffered through marathons
• Destroyed the inner-critic
• Got promotions
• Inspired the family 
• Now looked up to by others
• Failed and got back up
• Became a voice against abuse
• Stopped living a Lie
• Fought PTSD and won
• Thrived in being adopted
• Succeeded as an Introvert
• Recognized as a Leader by peers
• Overcame alcoholic household
• Realigned priorities
• Had the courage to ask for help
• Was an unflinching teammate
• Stepped into the Fear
• Refused to be a victim
• Developed powerful routines
• Refused to be a statistic
• Started eating healthy
• Inspired family to eat healthy
• Overcame crippling insecurity
• Stopped needing to impress others
• Overcame a shitty father
• Overcame a shitty mother
• Wrote books
• Became financially successful
• Got back in-shape
• Regained energy and life
• Overcame guilt
• Took off the mask
• Learned to be vulnerable
• Stopped fighting about money
• Found Purpose
• Stopped being soft
• Came back from financial ruin
• Woke the fuck up
• Stopped being complacent
• Reconnected with spouse
• Reconnected with kids
• Destroyed the need to be perfect

Listen: "It's impossible to understand (the power) of The Game of IODs, until you make that choice to play the Game of IODs; making yourself hard(er) to kill physically, mentally, financially…"

StoryAthletes Don't Hide Behind Excuses, Rationalizations or Justifications. They transform their lives because they decide… then commit to it. 

 STORYATHLETES ARE ENTREPRENEURS

 STORYATHLETES SEEK 4-DIMENSIONAL TRANSFORMATION

 DELIVERED

The Community and Formula to transform yourself across Mind, Body, Business, Relationships. The Game of IODs: Impact of the Day has changed everything

CONVICTION #1: WE DECIDE

CONVICTION #2: WE COMMIT TO THE JOURNEY

CONVICTION #3: WE WRITE ABOUT IT TO MAKE IT COME TRUE

MIND

Belief is everything. A weak mind, leads to weak beliefs. Weak beliefs, leads to little to no conviction. And without conviction, well? Results don’t come to those with weak conviction.

BODY

Love it or hate it? It doesn’t matter, let’s get after it. A strong mind, paired with a strong body, makes us invincible. Body is about ownership and confidence. Not perfect abs.

BUSINESS

This is your financial engine. It supports you. Creates opportunity. Whether it's a profession. Startup. Or established business. It all comes down to skill and relationships.

RELATIONSHIPS

This is about connection. Deep human connection. It only happens when the mask is dropped. And when people authentically, and unapologetically, own their stories.

"Looking back, "Fat Ryan" had become a shitty father. A selfish husband. And because I was so out-of-shape, for so-long, I didn't realize that being lethargic had became my norm, leaving me operate at just 30 to 50% of my peak capacity." 

-Ryan Fletcher, Founder of ImpactClub®

"How I Lost 30 Pounds, Reconnected

In just 90 Days…"

With my Wife & Kids, Recharged My Mind

& Grew My Business by 300+ Customers    

Back in May of 2018, when I devised and launched The Game of IODs (Impact of the Day – across Mind, Body, Business, Relationships), I never imagined they would impact people, nor myself, in the way they have. I always knew storytelling was the path to a high-income, because of the reader-writer relationship, and how stories build connection and trust. What I didn't realize though, is how writing forces you to become the person you write about. Once you declare you are going to read 50 book pages per day, or get back in shape, or compete in a 20-pull-up challenge, are commit to dating your wife and kids, what choice to do you have but to follow-through? You have no choice. Because if you back-out, you're a lair, fake, a bullshitter and a fraud. So I did it, and the results came!

THE STORYATHLETE™ BELIEFS

You Can't Transform Across ALL 4-Dimensions & Get Our Results, If You Don't Operate by Our Beliefs

Do It Together (Team)

The Spartan Army, of 300 men, defeated the massive Persian Army not because they acted alone as individuals. They defeated them because they operated together, as one. The quest to become your very best self – to grow your business, to strengthen your mind, to reach peak fitness, to strengthen your relationships, does not come without peril. We succeed, because we have each other's back.  

No Excuses (Strength)

I'm too busy. That's too hard. I don't feel good. I'm too tired. It's too cold outside. I'm not a good writer. I deserve a day off. People are going to judge me. I have better things to do. I'll start again tomorrow. Because no one likes the person who makes excuses, the StoryAthlete refuses to make them. If he makes an excuse, he catches himself and owns it. The 2nd time it happens, he realizes he's becoming one of them. 

Commit To The Journey (Progress)

The people who fail in life, business, in fitness, are the people who focus on the outcome. They set big lofty goals, then never achieve them. "I want to be a millionaire." "I want to lose 30 pounds." Then they get discouraged and quit when it doesn't come fast enough. The StoryAthlete says, "The Journey is Long, I want to get 1% better today." Through the Science of 1% daily improvement, and because of how the one-percent compounds, he achieves what others never achieve. 

Don't Be Afraid (Courage)

Going first, is not easy. Being your authentic self, completely removing the mask that most hide behind, is not easy. Declaring your ambition, publicly, is not easy. Writing your thoughts and storytelling, for all to judge, is not easy. Getting started, when you feel you're not any good, is not easy. Telling people that you have a mission and a purpose, when they might scoff or laugh at you, is not easy. This is what defines the StoryAthlete though. He goes first, fear does not stop him.

Story Is Everything (Truth)

Everything you want in life, from growing your business to 6, or 7, or even 8-figure levels, to strengthening your relationships, to reaching peak fitness, to believing it's all possible, comes down to 1) the story you tell yourself, and 2) the story you tell to others. StoryAthletes commit to making themselves into an Elite Storyteller because it's how they get everything they want in life. By telling the right story, to the right person, at the right time. Starting with the story they tell themselves to create their conviction. Without conviction, decisions don't become behaviors. 

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Inspire Others (Purpose)

No one is inspired by, or wants to follow, the person who can't craft a message. And who isn't willing to go first. We call that person a dreamer. Not a doer. The doer though, a StoryAthlete, is the person who starts before he feels ready. Often, they're out-of-shape. Often, they're terrible writers. Often, they have poor relationships. Often, they haven't read a full book in years. But then, something inside of them pushes them into the game. They get started. They grow. They improve. They transform. And it's that transformation, before vs. after, that inspires others. 

The Game of IODs (Impact Of The Day)

MIND

BODY

BUSINESS

RELATIONSHIPS

What is it?

The Game of IODs is like CrossFit® for storytellers. CrossFit has their WOD (Workout of the Day) to transform physical fitness. ImpactClub® has IODs (Impact of the Day) to transform storytelling fitness. Where in doing so, we transform ourselves. Stories are beliefs. Beliefs are behaviors. Behaviors are results. Results inspire others.  

Who is it for?

StoryAthlete is for anyone who wants to level up their Life; across mind, body, business, relationships, through the power of storytelling, to build an audience, to inspire others and be inspired. It is especially powerful for Entrepreneurs, who have slipped on their fitness, neglected relationships, or struggling in business. 

Where does it happen? 

StoryAthlete is an online community that uses FB's Workplace App, not the sub-standard FB groups, to ensure the best member experience. The best part? The community is wherever you are. On your phone, on your tablet, or on your desktop. Together, we are always pushing each other mentally and physically to live the Challenge-Based Life. 

How does it work?

Everyday there is a new IOD, either a primary Mind, Body, Business, or Relationships. No different than CrossFit's WOD, the StoryAthlete, like the CrossFit athlete, just needs to show up. If you participate and do the "Impact of they Day," commit to and travel the 1% Journey, you transform across all 4-dimensions. Inside, you will also find dedicated groups geared toward business discussions, and "open source," for brainstorming and strategic collaboration.

When does it start?

Impact of they Day (IODs) started back in May 2018, and to many people, including me, has proven to be more effective than anything we've ever done. Weight-loss, fitness? Check. Reconnecting with wife and kids? Check. Better sex, stronger business? Check. Some have used IODs to quit smoking, even heal from being near suicidal from depression. So, the answer is, it starts today. There is nothing that leads to transformation, faster, then just getting started. 

Why does it exist?

StoryAthlete exists because nowhere out there is there a Community that focuses on Total Human Optimization. We succeed because we don't seek easy. We choose to live the Challenge-Based Life. We choose to embrace The Science of 1% Daily progress oppose to making outlandish outcome-based goals that simpletons make. Most of all, it exists to discuss and practice high-value concepts across Mind, Body, Business, Relationships.  

REASONS TO JOIN US:

We make ourselves dependable, and capable of being counted on, by making ourselves hard(er) to kill: Mentally, physically, and financially. The StoryAthlete mantra: "I have prepared for this moment." 

You Want A "Proven" Path

Said different, you're done screwing around with gimmicks; including all forms of Body/weight-loss gimmicks. Mind gimmicks. Business gimmicks. You're done being the village idiot and town fool searching for secrets. Turned on and excited by instant gratification. I get it, you have bought everything under the sun to "fix" whatever problem that plagues you. Only to be disappointed. Misled. Lied to. And now left to search for the next solution. But you are hesitant, and distrustful. Because marketers lie. You want the truth? "Becoming…" is fucking hard, but let's get to work." 

• From "being to Becoming…" the Game Map has been designed with the end in mind: To make you hard(er) to kill, physically, mentally, and financially, as we move through the proven Framework.  

You Feel Called To "Become" Something More

I have learned not everyone hears the Calling to become more. You are either born with it, where from an early age, it calls to you. And, manifests itself in the way of sports, a competitive fire, an ambition to achieve, etc., or it doesn't. That doesn't mean it can't be activated. It can. But to be born with it is different. From my earliest memory, I knew my siblings were not like me. My siblings are smart, capable. I'm not taking anything away from them. But they aren't driven by a higher purpose that they struggle to explain. I have written about it before. "Why do you do what you do?" I don't know. I can't explain it. It makes no rational sense. I even admit it. 

"Why is enough never enough?" I don't know. 

And it's never about the money. It's about the people I have not yet reached, impacted, made a difference in their life. 

If I stop to smell the roses and relax like everyone else, that howl that I hear, and feel in my soul, doesn't die down. It gets louder! I use to think everyone heard this Calling. But I was wrong. Most people do not hear it at all, which is why most people do not, cannot, and will never understand me or the fire that lives inside me. I am an alien to them. We have a different nature.  

• Becoming Is About Our Nature
• Becoming Is About Choice
• Becoming Is About Beliefs
• Becoming Is About Commitment
• Becoming Is About Discipline
•  Becoming Is About Reputation
• Becoming Is About "Not Giving A F#ck" 
• Becoming Is About "Giving A Lot of F#ck"

You're Done "Settling" For Less

Two quotes have stuck with me over the years, and both have to do with "Becoming…" oppose to settling for less. Most StoryAthletes feel a deep-connection to the sentiment conveyed by these two passages.  

• The first: “I've always believed that the definition of hell is reaching the end of your life and coming face-to-face with the person that you might have been." Yep, that would be my hell. All this potential and I never tapped into it. What a shame that would be. What kind of example would that set for my kids? 
•  The second, from Churchill: "To each, there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.” 
•  I believe my Journey right now to "Become" is the preparation for that particular moment that lies ahead. I would hate for what could have been my finest hour to be the hour of my greatest regret.  

You "Know" You're More Capable

The frustration that most people experience is a direct result of not feeling productive. Another day passes. Another week passes. Another year passes. And yet here I fucking sit. Wishing, wanting, hoping that things will soon be different. Except, we lose hope because we have been "working on it" each day and week, and year, for the last 2, 3, 5, or 20 years, and what's changed? To the StoryAthlete who knows he is "Called" to impact lives, there is nothing more demoralizing than "another day" passing us by, without progress achieved. That reality, quite literally, brings us to tears and destroys our confidence. 

Lack-of-progress is the fuel of self-doubt and the heart and soul of the inner-critic. The solution to this perpetual death-cycle is the creation of assets. Assets create leverage. Leverage creates ROT: Return on Time. And the 1% Journey to create more assets; to create better Assets; and to learn how to use those (Scored) Assets, is what creates compounding productivity. 

• ​Return On Time (ROT) = The Mission 
•  Start Living With A Sense Of Urgency
•  Three (3) Lifetimes Of Work Into One (1) Lifetime
•  StoryAthletes Leverage IODs to Maximize (ROT)
•  Six (6) Lifetimes Of Work Into One (1) Lifetime
•  Return On Time (ROT) Matters
•  Creating Scored Assets To Be Leveraged
•  Mind Assets
•  Body Assets
•  Business Assets
•  Relationships Assets
•  Sum Total = Legacy Assets 

You Have An "Athlete's" Mindset

Every person has a different athletic ability. When it comes to sports, some are tall. Some are fast. Regardless of our genetic make-up, though, athletes optimize their ability through Mind.  In the words of Ben Bergeron, author of Chasing Excellence, in trains Elite CrossFit athletes. "We’re not robots; we’re humans. If it were as simple as just writing it down and putting it on the fridge, everyone would be a champion. Committing to a process requires a unique set of character traits—things like grit, resilience, accountability, confidence, optimism, perseverance, humility, and passion. Without these traits, it’s impossible to follow a championship process, which is why Character is the first thing [we] focus on: better people make better athletes." 

Mainly because better people don't lie to themselves or believe in simple solutions to complex problems. To optimize your Mind is hard. To optimize your Body is hard. To optimize your Business is hard. To optimize your Relationships is hard. Athletes who make themselves Elite aren't afraid of the challenge; they are fueled by that mission to Become. Further, they enter the task knowing it won't be easy. 

• ​The StoryAthlete Is An Elite (Mindset) Athlete
•  StoryAthletes Are Fierce Competitors
•  StoryAthletes Are Driven By A Calling
•  StoryAthletes Are Driven By Pain
•  StoryAthletes Know The Meaning Of Life
•  StoryAthletes Train To Ensure Their Gift Isn't Wasted
• StoryAthletes Often Work With Tears In Their Eyes
•  StoryAthletes Know Their Work Matters

You Want To "Be" 4-Dimensional

Mind. Body. Business. Relationships; Each of these things is 100% interconnected. It's the game of the weakest link. If one fails, they all begin to fail. To empower your Business and Relationships, you need Mind and Body. And you need Body to power your Mind. I thought I was a rock star in Business and Mind until I lost 35 pounds. That's when I realized the truth of David Goggin's statement, "Most people operate at 40% capacity." I had become so out-of-shape that "lethargic and tired" had become my norm. I fell asleep every night at 6:30 or 7 pm before my kids would wake me to go to bed. Put aside the personal-disgust of looking in the mirror. 

A shitty diet clouded my brain. 

By noon or 1pm I was out of energy, there was no afternoon Flow State or Deep Work that got done. This had a massive negative impact on business, but of course, I didn't know it. Because tired and lethargic were my norm. So now, here I am, out of shape, lethargic, tired, irritable and stressed, because I didn't get everything done because of brain fog. Now it's time to be "Dad" and "Husband." Well, you know that guy was an asshole. Not to mention, he never wanted to play with his kids because physical activity hurt "Fat Ryan's" heart. Dad, want to wrestle? Two-minutes. "Ok, that's good." So I ate dinner, laid on the couch, and fell asleep. Every aspect of my life (Mind, Business, Relationships) suffered due to a weak Body and poor nutrition. The moment I started improving my Body 1% each day, jet fuel happened. 

Everything we do, Mind, Body, Business, Relationships, is interconnected — our Body (fitness and nutrition) fuel our Mind. Trust me, I know. For years I was cloudy, foggy, and lethargic and didn't even realize it. Cloudy, foggy and lethargic had become my norm. David Goggins says most people operate at 40% capacity, and I believe that is because at least one, two or three of these things in people's lives are out of balance. 

•  Rule #1 – Show Up
•  Rule #2 – We Celebrate Effort
•  Rule #3 – We Embrace Judgment
•  Rule #4 – We Write For Ourselves First
•  Rule #5 – Trust The Process

You Want To Embrace "Doing" Hard Shit

If you pay attention to the masses around you, they all have one thing in common. They seek to avoid challenge. They want to get rich, without putting in work. They want to be fit, without putting in the effort. They want to be supported by spouse and loved ones, without any track record of delivering on previous promises. They want to be smart and have all the answers, without having to read and research. 

• ​The Masses Represent the Opposite of a Challenge-Based Life
•  Everything Meaningful Is Hard
•  Doing Hard Shit Forges Mental Grit
•  Embrace The 40% Rule
•  If It's Too Hard For Everyone Else, It's Just Right For Us
•  Doing What Other's Won't Do = Confidence
•  Transformation Of Mind Through Body
•  The Challenge Based Life – Sustained
•  Every 30, 60, 90 Days = Harder To Kill = Increased Capacity

You Want A "Team" To Suffer With

It is not fun to suffer alone. And growth is all about pain. Getting outside one's comfort zone, where the muscles and mindset gets break down before building back stronger. No one signs up to suffer alone, or to be punished alone. People do sign up, though, to be a Navy SEAL. And, more popular than ever, people are signing up to participate in adventure sports like GoRuck, SEALFit, Spartan Races, CrossFit, etc., to see just how much suffering they can take. These are team sports. Your partner (team) exists to suffer with you. The shittier the experience and the more pain and suffering endured, the closer the bond developed. Not to mention, the better the story to be told, when you come out the other side. 

• ​You Are Not Alone
•  The Team Exists to Suffer With You
• ​Willingness To Suffer is Required For Growth
• ​Sustained Suffering Leads to Incredible Capacity
•  The Social Contract Combats Quitting
•  A Massive Shift From Individual To Team Environments
•  Entrepreneurship Is The Ultimate Pain & Suffering

You Want To "Measure" Progress

There is a beautiful thing about sports. There is no rationalization or justification. There is no grey area. You win, or you lose. The scoreboard doesn't lie. Which is the opposite of the human mind, controlled by "The Resistance." As Pressfield puts it, "Resistance will tell you anything to keep you from doing your work. It will perjure, fabricate, falsify; seduce, bully, cajole. Resistance is protection. It will assume any form if that's what it takes to deceive you." 

True story: In conversation with friends one time we were talking about sex. There were three couples. How much sex do you guys have? The first couple said a number. The second couple, "Like to 2-3 times per week." I was like "Holy shit, look at you." Then Melanie, my wife said, "Like 6 to 8 times a month" to which I immediately called bullshit. Not since we had kids and we were 25 have we consistency had sex 6 to 8 times per month. So I started keeping track. The scoreboard doesn't lie. I started marking it on the calendar. Lots of months with 3 to 4 times, but not one month in 2 years did we ever hit 8 times in a month. Which is fine. Half that time, "Fat Ryan" was too tired anyhow, so he wasn't into it. But my point is, as soon as the Score got kept, there was no misinterpretation. To get to the truth, and fact of anything, find a way to keep score. 

• ​The StoryAthlete Tracks Metrics
•  The StoryAthlete Scores Each Asset
•  Consistency Score
•  Quality Score
•  Efficiency Score

You Want "The Power" To Write Your Own Script

We said this wasn't going to be easy. We all agreed. Becoming is about choice, commitment, discipline, and maintaining our reputation, paired with "not giving a fuck," and giving "a lot of fuck." We also said we couldn't "Become…" all at once. That growth and hitting our highest potential isn't an event, but a Journey. So, to keep us focused, to prevent FODQ, we explored the 1% Journey. Finally, we needed a plan. 

This brought us The Game of IODs, choosing to live the Challenge-Based Life. The StoryAthlete is the Athlete. The IODs are the actual activity to create fitness, no different than how the CrossFit athlete is the Athlete, and the Workout of the Day (WODs) are the activity to create fitness. In CrossFit, to become an Elite, everything hinges on doing the foundational WODs (workout of the day). As a StoryAthlete, to become Elite, everything hinges on doing the foundational IODs (Impact of the Day). Refusing to accept this is the choice to "be" rather than to "Become…"

• ​The IODs  Equal The Foundation To "Become…"
•  The IODs Equal 4-Dimensional Growth
•  The IODs Equal The Character's Journey
•  The IODs Equal The Character Script
•  The IODs Equal Sitcom-Based Content
•  The IODs Equal Assets, Which Equal Capacity Levels

You're Sick of Making "Bullsh!t" Excuses

As StoryAthlete Breanne Smedley observed, after reading Learning to Breathe Fire. "Members are not bound by a legal contract, but rather a “social contract” defined by; Listen, acquire skill, use judgment, encourage others, put your name and results on the board, work on your weaknesses. The idea of a “social contract” is what binds all who do CrossFit.

• ​From page 246: "Approach to CrossFit: Adopt a daily mindset, burn through some brief, high-intensity task in a highly cohesive community. CrossFit is meant to be done in a community." 
•  From page 305-306: "What CrossFitters will endure in a partner/team WOD is a different order of magnitude. The social/team/accountability aspect DRIVES performance." As Breanne states, "The foundation of CrossFit is that people are bound by a “social contract” in a community. Without the community, the individuals, and the group do not perform. 
•  I can clearly see how this connects to what Ryan has established through StoryAthlete. Our “social contract” in this group is similar to what CrossFit has defined. Listen: To our coach, Ryan. Acquire Skill: Storytelling, etc. Use Judgment; how does what we have learned get applied to our lives/businesses? Encourage Others; comment/like/engage with other's stories. Put your name and results on the board; Post IODs to the feed. Work on weaknesses; craft IODs and respond to prompts in a way that will allow us to go to our places of weakness and rewrite the story for our character. 
•  The social contract is what keeps people voluntarily coming back, getting stronger, and setting PRs/breaking barriers that they would never be able to do on their own." But that is precisely it. Results are about suffering through the initial pain until our capacity increases, and we can be a pillar for others.   
• Progress Is The Pace Car
•  Chasing Champions
•  Deliberate 37X Transformation

You Want "Your Life" To F*cking Matter

On the day I die, and at my funeral, I hope the question is asked, "Did Ryan Fletcher have the courage to fight to the end for his vision? Or was he too much of a fucking coward to pursue it?" Then, one by one, I hope people stand to give testimony. "He fought for it." "He fought for it." "He fought for it." I don't want folks to say this because it's my funeral and they're paying me unwarranted respect or sympathy. I don't need anyone's fuckin' sympathy. If people say it, I want it to be because it was self-evident. This too will demonstrate to my kids, "Your Dad never gave up on, and never settled. And never was he too afraid to chase his dreams." 

• ​I see you. I know who you are. I understand what drives you as well as I know what drives me. Sure, you are different. Different than your fellow StoryAthletes too. But we are the same. When I write, the work I do goes far beyond the keys I push on a keyboard. I believe my work is bigger than me. I will never know the full extent of my work. There is a ripple effect. You will never know the full extent of your work either. Right now, waiting to read your next story is a person buried in the Dark desperately looking for a Light. You will never know this person is sitting in the Dark. They will never tell you. You may get no likes. No comments. You will think no one reads your words. But there, in the Dark, silently affected, you will inspire the uninspired and change a life because of it. I often write with tears and snot pouring from my face, choked up by great emotion because I believe my work matters.  
• ​Each of us is hardwired, through the evolutionary process to find and search out other strong people. On the playground, we pick the weakest player last. And the strongest player, first. We do the same when selecting business or life partners. The weak, tend to group with the weak. The strong, tend to group with the strong. 
• ​You've heard the saying, "Misery loves company." Well, misery hates me because I hate misery. I have no time or capacity for whining, complaining, oh poor me. I have worked hard to develop my Mind, Body (thanks to the Game of IODs) and my Business so that I could deal with and conqueror whatever gets thrown at me. 
•  I hate to be needed. But I love to give. And I want to take the pain of those I love, so those I love need never to feel that pain. "Give it to me. I can take it." To quote Goggins, "You can't hurt me." So whatever the challenge is, failure, setback, obstacle, piece of bad news, disease, financial stress, etc., GIVE IT TO ME. Let me have it. Whatever it is, I can endure it. I have prepared. I have trained. I have sacrificed. I have hardened myself, calloused my mind, and tested myself in battle so that I could perform at this moment. By striving to increase my capacity continually, I am preparing myself to be the rock I know I those I love – across Mind, Body, Business, Relationships. Let's paint the worst picture imaginable. One of my kids gets diagnosed with a rare form of cancer. "Fuck cancer." But to fight it with the most cutting-edge treatments, with the best specialists, I need $30K per month. As a parent, what do you do? 
•  Have you pushed to increased your capacity enough to prepare yourself for this most critical of moments? Should this moment ever happen in my family, my wife, I assure you, will be able to look at me and without a question of doubt, know that money will be there.​An increased capacity across Mind, Body, and Business makes you the ultimate Rock = Relationships. 
• At that moment I'm needed most, it would be awful to disappoint. 

ARE YOU READY?

There are two ways to sell. 

1 – You can shove a knife into someone's open-wound and twist. (This is what marketers are taught. Find the pain. Grab the knife. Shove it into the wound. And twist…)

Or 2 – you can inspire people by living a Challenge-Based Life, and tell stories about your Journey, and the lessons learned, as you push to "Become…" your very best self. 

"Damn, I wish I could be like that person." 

"She's doing it." 

"He's doing it." 

I never sell, I just tell stories about my Character's Journey. Then I share the stories of the people I have inspired.

Everyone wants to be financially successful. This is all the #Shit that stands in their way, until it is confronted, then conquered

• Battled depression
• Defeated suicide
• Grown large businesses
• Controlled neurosis
• Lost 50+ pounds
• Suffered through marathons
• Destroyed the inner-critic
• Got promotions
• Inspired the family 
• Now looked up to by others
• Failed and got back up
• Became a voice against abuse
• Stopped living a Lie
• Fought PTSD and won
• Thrived in being adopted
• Succeeded as an Introvert
• Recognized as a Leader by peers
• Overcame alcoholic household
• Realigned priorities
• Had the courage to ask for help
• Was an unflinching teammate
• Stepped into the Fear
• Refused to be a victim
• Developed powerful routines
• Refused to be a statistic
• Started eating healthy
• Inspired family to eat healthy
• Overcame crippling insecurity
• Stopped needing to impress others
• Overcame a shitty father
• Overcame a shitty mother
• Wrote books
• Became financially successful
• Got back in-shape
• Regained energy and life
• Overcame guilt
• Took off the mask
• Learned to be vulnerable
• Stopped fighting about money
• Found Purpose
• Stopped being soft
• Came back from financial ruin
• Woke the fuck up
• Stopped being complacent
• Reconnected with spouse
• Reconnected with kids
• Destroyed the need to be perfect

I don't want to stick a knife in your wound.

And, I never will. 

Nor will anyone in the StoryAthlete community or they'll be gone the moment I find out. 

Most people are good enough all by themselves of sticking knives in their wounds – I don't need to do that to people.

I need them to stop doing it.

• Limiting thoughts
• Self-doubt
• Riddled with crippling insecurity
• Impostor syndrome
• Fear of failure 
• Fear of success
• "I'm not good enough." 
• "No wants to read my stories?!"
• "I'm not interesting"
• "Who am I to think I can have a great life?"
• I'm not a good writer
• People are going judge and criticize me 
• I'm too old
• I'm too fat
• I'm too stupid
• I'm not pretty enough
• I don't want to be ridiculed or embarrassed 
• I'm scared to be vulnerable
• If I hide, I'm safe
• "Who am I to think I can have this purpose?" 

People have told themselves these bullshit stories for so long, at some point they accepted them as truth. 

I don't want to stick a knife in your wound, I want you to stop sticking a knife in your own wound. 

Stories of self-defeat are the true enemy. 

The Game of IODs and The Challenge-Based Life destroys that enemy.

 

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