Create 6-Figure Courses Virtual Bootcamp – 2020 – Jeanine Blackwell

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ONE ONLINE COURSE CAN TRANSFORM YOUR BUSINESS FROM HOURS FOR DOLLARS BURN-OUT TO SIX-FIGURE IMPACT, LEVERAGE, AND FREEDOM

WHY CREATE A PROFITABLE ONLINE COURSE NOW?

You can move beyond the time for money hustle.

You are ready to move from trading $ for hours to an unlimited stream of “mailbox money” (sales that arrive in your inbox while you’re creating value elsewhere in your business). Your online course can provide an “evergreen” source of revenue AND a steady stream of ideal clients into your higher-end programs and services

You can generate six figures with less traffic than you might think.

143 people a year purchasing a $697 course will deliver 6-figures in revenue. That’s less than three people a week, folks. Think about it…recently (according to Google), 8,890 people searched for “online writing course”. It can be easier than you think to find your three people a week.

You can leverage your results exponentially.

You can leverage what you are already good at and scale your one-on-one results to group results – transforming the lives of more people in less time. You might be surprised at some of the course topics out there that are wildly successful: knitting, writing, scrapbooking, photography, blogging, cooking.  Cool, right?

You can grow your coaching  or consulting business quickly.

Many people think they should wait to “grow a list” before they create an online course. One of the fastest ways to grow a list of followers is to offer a way for them to work with you to get results.

Get Create 6-Figure Courses Virtual Bootcamp – 2020 – Jeanine Blackwell, Only Price $132

Hi, I’m JEANINE BLACKWELL

My “feel good,” “this is me in my zone” type of work is noticing what makes people great at something. My zone of genius is helping others leverage their genius to create the results they imagine – in business and in life.

In the first year of launching my business, I started with ONE online course and generated multiple six figures of income with that course. That course now generates 7 figures a year while I’ve focused on developing other successful courses.

I am one of the few course creation experts with in-the-trenches experience  creating online courses for Fortune 100 brands, selling my own  online courses to corporations, and working with thousands  of experts like you to create and launch your online courses.  

I’ve learned a great deal about what works and what doesn’t.

My journey began with a gut feeling that there was something else I was meant to be doing. It kept at me like that nagging feeling you get when you think you left the iron on that just won’t go away until you go back and check it…twice.

I was traveling every week to consult with all kinds of diverse clients from the perfumed queendom of the Estee Lauder brands to the manly man world of Cabela’s Sporting Goods.

On the outside, it sounded glamourous. I was flying all over working with some of the best known brands in the world. My friends would say, “How exciting that you get to…”

Yes, the work was exciting.

But, on the inside it was soul-shattering.

I had three young daughters at home.

Every week, I would get on a plane and leave them for days.

I was beyond miserable inside even though my business was “successful” on the outside.

One day, sitting in an airport ready to head to another client on-site, I looked around and decided.

I was done. I had a flashback of the old Hertz commercials with OJ Simpson running through the airport leaping over luggage and thought I might just make a run for it.

It was on that trip that I decided that I had to reinvent my business.

I never went on another “I have to do this to pay the bills” trip again. Ever.

To create a business I would love, I realized I needed to build that business around what I wanted to get up and do every day. During a solo dinner on that trip, I sketched out a business plan on a napkin that revolved around figuring out how to generate revenue doing only what I love. No more Hampton Inns for me.

I will never forget watching the snow fall outside the restaurant window as I sketched out what would become my ticket to live the life I wanted.

I got home from that trip and worked like a fiend to make that plan come to life.

I created my first online course.

I launched it to my small list of 150 people.

The final night of the launch, registration was closing at midnight. I went to sleep knowing that I already had a small group of folks joining me in the course. I was happy.

The next morning I sat in my favorite chair with my first cup of coffee and opened up my phone to see if any more enrollments had come through overnight.

I scrolled and started to see sale after sale in my inbox…

I started counting and realized I had just generated nearly six-figures of income in sixteen days—$91,000 to be exact…

I started to cry. Ugly cry.

My life had just changed.

That one online course became a launchpad to build my entire business.

To create a successful online course you have to think about both marketing and content creation from the very beginning. Why?

• There is a big difference between creating a course, and creating a course that SELLS. Successful course creators reverse engineer their course content working backwards from the results their clients want (and I can show you how to figure out what this is before you start creating).
• Lots of courses out there are not delivering the results they promise. I like to think most course creators have good intentions to deliver results—but, because they are experts in their “thing” and not experts in how people learn they miss the mark.
• Most courses miss the mark because they are missing one or more of the 4 critical elements that have to be included to generate results for participants.

WHAT SUCCESSFUL ONLINE COURSE CREATORS DO DIFFERENTLY

THEY SOLVE A VERY SPECIFIC PROBLEM.

Instead of a course on “helping people grow their businesses online,” think about a specific focus like, “how to get 10,000 followers on Facebook.” Instead of “how to become a better knitter,” it’s “learn the best cast-on and bind-off for your lace projects.” Instead of “losing weight” it’s “controlling Type 2 diabetes with simple diet changes.”

I’ll show you how to quickly research and identify the right problem to solve. We’ll work together in our live QA calls to narrow your problem so you can confidently create your course.

THEY EQUIP PEOPLE FOR CREATING RESULTS.

Changing behavior isn’t easy. Telling is not training. You have to engage people, get them to stick with it and apply the behaviors consistently to get results.

I’ll show you easy ways you can structure your content to make sure this happens in your course. When your students get results, they come back for more and bring friends with them.

Brain research: Courses that produce results focus students on making 1-3 behavior changes to create those results. Increase that to 4-10 changes and success drops to less than 20%. Go beyond 10 things you want them to do and it is unlikely that they will implement anything.

THEY PROVIDE A SYSTEM.

Blueprint, step-by-step, game plan, framework, model. Call it what you want – it’s about helping your people go faster with a system for creating success over and over.

I’ll walk you through an exercise that will help you identify your system, even if you think you don’t have one. We’ll name the system you will share in your course which will position you as the credible guide.

Brain research: People invest for speed, structure, solid results and synthesis. When you work backwards from the results you help people get, you create better learning experiences and highly successful courses.

THEY FOCUS ON ENGAGEMENT.

Most online courses have way too much content crammed into way too long videos. By strategically structuring your content, you can increase your student success rate by 800%. I know that sounds crazy, but it’s true.

Brain research: The average course completion rate is <10%. Our courses get up to 88% of our students to the finish line (meaning they actually implement what we are sharing).

1. YOU FEEL STUCK.

Your 1-on-1 practice is growing and people love you. But, you don’t have the time to serve clients and find new clients at the same time – there is only so much of you to go around. It’s overwhelming to think about how to find more clients and continue at your current pace.

2. YOU WANT TO CREATE MORE THAN AN ONLINE COURSE…

YOU WANT TO CREATE AN ONLINE COURSE BUSINESS

 that generates a steady stream of clients on auto-pilot. You realize a successful online course is equally focused on great content and a solid sales and marketing strategy from Day One.

3. YOU’VE BEEN STUCK TRYING TO FIGURE OUT WHAT TO OFFER

FIRST TO GROW YOUR BUSINESS AND YOUR FOLLOWING.

You need a first offer than can attract paying clients, fill your higher level coaching or consulting offers, and grow your list. You tried to put your expertise into a product but got stuck figuring out what to include and what not to include.

4. YOU WANT FREEDOM.

Whether you are escaping a 9-5 or you are over-booked with one-to-one clients, you want a business that works for you 24/7 and delivers the freedom you crave. You’re ready to create the life of freedom you imagined and you need a predictable stream of income that you can count on as you grow your business.

5. YOU ARE READY!

You’re ready to (finally) create a real business that works for you. You’ve taken classes, tried different strategies and consumed lots of webinars, e-books, and other theory. This is the year you are ready to get a real product launched.

Get Create 6-Figure Courses Virtual Bootcamp – 2020 – Jeanine Blackwell, Only Price $132

Introducing…

CREATE 6-FIGURE COURSES®  VIRTUAL BOOTCAMP a 7-week virtual bootcamp to create your transformational online course

The Virtual Bootcamp is offered in 7 learning modules. Each module, released weekly over 7 weeks, includes video, downloadable tools, skill-building exercises, and the opportunity to apply the content immediately to the course you are designing.

You’ll be experiencing engaging online learning as you learn to design your own course.

Module 1: KNOW You are Building the Right Course for The Right Audience…Before You Star

In this module, we will work through how you confidently decide on the right course idea for the right audience, before you even begin creating your course.

We’ll work through a series of exercises to brainstorm your idea and narrow in on the right audience so that you can solve the right problem that they will happily invest in to solve.

Highlight Reel:

• How to use all your past experiences, knowledge, passions, and talents to define a unique point of difference in the market
• How to narrow your audience so that your marketing and course stand out
• How to choose the right problem to solve
• How to determine your focus so that you are not overwhelmed with too many ideas and too much content to organize
• The 5 ways to test your idea and refine as needed without having to do endless surveys or spend a ton of time interviewing potential students
• How to be SURE your idea is a blockbuster now, BEFORE you launch – avoid the painful and frustrating “crickets” phenomenon (when you launch to total silence and no sales)

Tools:

The Sweet Spot Exercise

The 4 P’s Transformation Statement Worksheet

How to Narrow Your Problem and Audience Worksheet 5 Ways to Test the Sellability of Your Course Idea Toolkit

Module 2: Choose the Right Pricing and Business Model to Build The Business and Life You Imagine

Next, we’re going to work backwards from your revenue goal and develop a pricing and business model that will help you reach that goal. I’ll show you how creating your online course can enable you to offer multiple offers with one piece of content. One higher ticket offer added on to your online course can easily double your revenue with the same amount of students.

Highlight Reel:

• The 2 shifts you can make in how you think about pricing that will enable you to easily and comfortably charge what your worth while still making your support available in a budget-friendly way
• Create your 12-month revenue plan for your course using the Earnings Planner tool
• How to choose right next-level offers that can easily double the revenue from your online course without more students
• Use the The 3 C’s Pricing Guide to quickly choose your course price point and decide what you need to include to make it an easy “YES” for your audience

Tools:

Pricing and Earnings Planner

The 3 C’s Pricing Guide

Module 3: How to Quickly Outline Your Course… Without Getting Lost in the Weeds

I’m going to show you the step-by-step way that I have outlined all of my multi-6 and 7-figure courses. More importantly, this is the exact process I use when I work side-by-side with clients who have also launched and generated huge successes with their courses.

You have a way that you get results. Maybe, you achieved those results in your own life and now want to show others how to do this. Or, maybe you have helped clients in your one-to-one work and want to help more people. Either way, the first step in creating your online course is to define your process.

I’m going to walk you through how to do this, as if we were sitting side-by-side in my office. You’ll use the video training and tools I’ll share with you to quickly create your outline.  Then, you can email to me and I’ll review and give feedback in our live QA calls.

Highlight Reel:

• How to work backwards from the desired result of your course
• How to get clear on your student’s “gap” between their current reality and where they want to be so that you can decide how your course can bridge that gap
• How your step-by-step method (that we’ll define together) can quickly become the outline for your entire course
• What to do if you sense you have more content than can fit into one course

Tools:

The “Downloading Your Brilliance” Tool

The Step-by-Step Guide to Defining Your Method Guide

Module 4: How to Get Your Complete Course Content Storyboard Finished FAST

With over 20 years experience as a brain-based learning expert, I could happily walk you through all the brain research around what it takes to create stand-out learning experiences. Don’t worry, we won’t be doing that.

Instead, you will learn a simple process for deciding how to share your content and bring it to life.  Your students are going to love this. Bonus: All the content you create will be focused on getting them results fast.

We will be using my “Course Content Storyboard” method. It’s a powerful visual planning tool to easily decide on what to include in each module of your course. By following the structure, you’ll make sure all of your students with different learning preferences will get what they need to succeed.

Whether you have never created a course or have been running your own courses for years, there are 4 absolutely critical elements to include in your course. I’ll show you how to include these and give you an inventory of activity ideas to inspire you.

Highlight Reel:

• Why “less is more” and how you can pare down your content to the essential to get the best learning results
• How to decide what is “nice to have” content and “need to have” content
• The four activities you need to include in each lesson to get results
• Inventory of activities that you can easily plug into your Course Content Storyboard to move beyond the typical passive learning experience that most online courses offer
• How to engage your students including simple ways to “gamify” your content and get them to the finish line

Tools:

Course Content Storyboard Visual Planning System

Printable Poster-Sized Course Content Storyboard

Examples of Completed Course Content Storyboards

List of Activity Ideas to Engage Your Students

The Learning “Stretches” Tool

Get Create 6-Figure Courses Virtual Bootcamp – 2020 – Jeanine Blackwell, Only Price $132

Module  5: How to Easily Create and Record Your Content

Love recording? Dread recording? No matter what camp you are in, we are going to choose the best recording strategy for you and make this easy. You might be surprised to know that most of the experts launch courses without “face” video. Instead of filming themselves talking on video, they simply record their voice while sharing visuals on their screen. 

Highlight Reel:

• The different ways to record your course and how to decide which one is right for you
• How to be a compelling and engaging teacher versus simply recording information about what you know
• How to take your audience on their “Hero’s Journey” (and why this is so critical to their success)
• Planning templates for scripting and recording screencasts and audio (so that your audience stays engaged)
• How to avoid “Death by PowerPoint” — the biggest mistakes in creating slides and a cheat sheet for making yours look professional and compelling
• Sourcing free tools and outsourcing what you need without breaking the bank — free tools, images and other cool things you can use to amp up your course design

Tools:

Video Planning Template

5 Ways to Make Your PowerPoints Awesome

The Course Hacks Cheat Sheet

Video, Lighting, and Audio Resource Kit

Sourcing Amazing Free Stock Photography

Module 6: Get Your Course Up and Ready to Sell: The Techie Stuff Made Easy

You now have your course content underway and you’re ready to decide how you want to deliver it to your students. I’ll show you how you can load your content into a course hosting platform which already has all the tech stuff handled including delivering your video, downloads and even live calls or webinars (if you decide to add this into your content mix).

Here’s what I want you to know: If you can save a file on your computer, you have the tech skills to load all your content into your own branded portal in an afternoon.

I’ll share which platforms I recommend and how you can choose what’s right for you. Plus, I’ll share 2-months free access to a learning platform.

Highlight Reel:

• A complete Tech Guide to show you how to get EVERYTHING up and running smoothly without having to hire tech help or spending days trying to figure out techie stuff
• Affordable, simple, “low-tech” strategies to deliver your course if you aren’t a techie and want to start by enrolling a small group of students
• How to take your audience on their “Hero’s Journey” (and why this is so critical to their success)
• How to choose the right course hosting platform for you using our at-a-glance, comprehensive comparison guide of all the major course hosting providers
• Use the Tech Guide to Getting Your Course Up and Selling to get your course ready to launch

Tools:

Course Hosting Platform Guide

Webinar Hosting Comparison Guide
Email Service Provider Comparison GuideOur Top Recommended Tools Cheat Sheet
Wordpress Plugin Guide

Your Launch Funnel Map
The Tech Guide to Getting Your Course Up and Selling

Affiliate Platform Comparison Guide

Module 7: Your Traffic and Launch Planning Toolkit

There are two ways that you can launch your course. You can start with the low tech strategy and focus on quickly enrolling a small group of students into your first “beta” course. If you are ready for a bigger launch, I’ll show you how to put together the tech pieces to reach a bigger audience and fill your program

Highlight Reel:

• My recommended time-saving step-by-step checklist for getting your course launched
• The 3 web pages you need to design to launch your course (most course creators make this WAY too complicated – it doesn’t need to be overwhelming)
• How to launch again and again without tons of stress (leveraging the work you’ve already done) – improving your results each time
• Which results you want to measure (and how to measure them) – you’ll use these later to enroll affiliates to help you promote
• A visual way to plan and manage your launch
• How to know when you should launch and how much time you need to prepare
• Easy, do-it-yourself web page creation resources
• Comprehensive promotional plan for social media and email to warm up your existing followers and/or generate interest from new followers before you launch

Tools:

Formula for Sales Page Copy Creation

The Simplest Way to Launch Your Course

Email Schedule for Your Launch

Your Launch Checklist

Affiliate Email Examples

YOU’LL GET DIRECT FEEDBACK FROM ME EVERY STEP OF THE WAY…

You’ll have 6 full months of access to live QA calls to get feedback on your course and your launch.

Want direct feedback from me on your course? In our live QA calls, we will come together and I’ll answer your questions.

I’ll answer all your questions. You’ll send in your big question in advance and I’ll share direct feedback with you.

We’ll cover questions like:

• Is this the right idea?
• How do I narrow my audience?
• How much content is too much?
• What is the right title?
• How should I price this?
• What guarantee should I offer?
• And, more!

BONUSES

WHEN YOU JOIN NOW

2-for-1 for 2020:  When you enroll in the Bootcamp, we’ll add our Planning for Profits program ($597 value) into your learning portal for FREE. 

VALUE: $597

Imagine having your whole year planned out day by day setting you up to hit your 2020 revenue goal. 

In Planning for Profits, we’ll walk through the ‘behind the scenes’ for how to plan and run a 6 or 7-figure online course business. 

You’ll dive into 4 video training modules, download all y

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