GDPR for Marketers – David Booth

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The General Data Protection Regulation (GDPR) is a new privacy-related regulation that becomes active and enforceable in May 2018. It is driven by the European Union but has an enormous impact on marketers worldwide. In this course, digital analytics expert David Booth explains what the GDPR is, how it impacts marketers, and how organizations can prepare for compliance. Learn how the regulation will impact your marketing strategy and initiatives, and the next steps and action items that will better prepare your organization for GDPR.

Topics include:

• Define “personal data."
• Name three data subject rights provided by GDPR.
• Recall the steps that need to be taken to comply with GDPR.
• Explain “privacy by design."
• Identify the responsibilities of a data protection officer.
• Recognize the steps required to audit your data and processes.

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