How to Price – Oz Shy

Keywords List

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Pricing

pricing

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Summary

• Over the beyond 4 decades, enterprise and educational economists, operations researchers, advertising scientists, and consulting companies have elevated their hobby and studies on pricing and sales control.

• This ee-e book tries to introduce the reader to a huge type of their studies outcomes on pricing strategies in a unified, systematic manner and at various tiers of difficulty.

• Review “This ee-e book offers a really precious creation to ‘the artwork of pricing’.

• The electricity of the ee-e book lies in its really appropriate desire of the subjects to be protected and accessibility to a huge variety of audiences from superior undergraduates to practitioners who may also have confined technical knowledge.

• “Oz Shy has all over again succeeded in presenting an modern and lucid exposition of a longstanding issue: the way to price.