Claude Hopkins – Ads Collection Swipe Files

Keywords List

and

And

of

the

OF

THE

The

was

advertising

he

Summary

• Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.

• He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company.

• At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy.

• He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.

• Purchase Claude Hopkins – Ads Collection Swipe Files courses at here with PRICE $297 $45 DOWNLOAD INSTANTLY