Jill Griffin – Winning Back a Lost Customer

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Summary

• Winning Back a Lost CustomerBy: Jill GriffinSkill Level: Appropriate for allDuration: 41m 23sReleased: Mar 23, 2016Description:Lost customers are not lost causes.

• Statistics show that a firm has a higher probability of winning back a lost customer than prospecting a new one.

• In this course, customer relationship expert Jill Griffin provides a proven roadmap for winning back a lost customer.

• She proves the only thing worse than losing high-value customers is neglecting to win them back.Jill shows that customers defect for one of five reasons: (1) intentionally pushed away, (2) unintentionally pushed away, (3) pulled away, (4) bought away, or (5) moved away.

• She also outlines which of these customers are the easiest to win back—and how to say “sorry” in a way that will resonate.Topics include:Why winning back customers is crucialHow customers say goodbyeThe five types of lost customersRunning a lost customer campaignContents:Introduction 1m 16s1.