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• The #1 Google Shopping Training Course Your Google Shopping Traffic Isn't Converting?
• Here Is Why... Shopping Ads seem like a match made in heaven for online stores.
• They show exactly what a potential customer is looking for: a product That's, of course, assuming that the people that click on these ads are ready to buy.
• And here is where things take a different turn.
• Out of the box, traffic that comes from Google Shopping campaigns does a lot worse than traffic coming from Google Search Ads campaigns: Comparison of a "out of the box" Google Shopping and a Search campaign As you can see in the screenshot above, the overall return is a lot lower (even negative) for the Shopping campaign.