Stories That Change People – Gordon David

Keywords List

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Summary

• How to Tell a Story that Helps People Change It was David Gordon that ‘cracked the code’ on Milton Erickson’s storytelling.

• Milton would tell someone a story, assign a task, (or send them out to climb Squaw Peak) and this would lead them to change.

• Now you can learn how to do the same.

• There is tremendous power in a well told story.

• If I’m in the middle of a personal crisis or am facing an important decision and you are able to tell me a story that is close to mine you have my complete attention.