to
and
the
The
of
A
Pricing
pricing
a
ee
• Over the beyond 4 decades, enterprise and educational economists, operations researchers, advertising scientists, and consulting companies have elevated their hobby and studies on pricing and sales control.
• This ee-e book tries to introduce the reader to a huge type of their studies outcomes on pricing strategies in a unified, systematic manner and at various tiers of difficulty.
• Review “This ee-e book offers a really precious creation to ‘the artwork of pricing’.
• The electricity of the ee-e book lies in its really appropriate desire of the subjects to be protected and accessibility to a huge variety of audiences from superior undergraduates to practitioners who may also have confined technical knowledge.
• “Oz Shy has all over again succeeded in presenting an modern and lucid exposition of a longstanding issue: the way to price.