Modern Marketing System – Andre Chaperon

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Summary

• Modern Marketing System - Andre Chaperon Modern Marketing System (aka “The System”) We find ourselves at a threshold — a changing of the guard — because the ‘Game of Marketing’ is about to change… Modern Marketing Manifesto (M³) We will make three promises to you. First, we’ll tell you the truths that no one else is talking about, so you know the written — and unwritten — rules of the modern marketing game.

• Not partial truths that are just enough to get you in trouble (and then think it’s your fault for doing something wrong when something goes sideways).

• Our second promise is all about the skills you need to be an effective modern marketer.

• Everyone building a happy customer-producing business needs to master four non-negotiable skills.

• We’ll unpack each one and explain how they work together to (dramatically) improve your results.