Andy Green – Creativity in Public Relations

Keywords List

of

the

and

in

Creative

is

to

Is

creative

a

Summary

• Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved.

• Purchase Andy Green - Creativity in Public Relations courses at here with PRICE $23.51 $8 Andy Green - Creativity in Public Relations Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved.

• Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity.

• This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes.

• Get Andy Green - Creativity in Public Relations download Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration.