Glenn Livingston – Hyper-Responsive Marketing Secrets (Months 1-36)

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Summary

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•  Glenn Livingston – Hyper-Responsive Marketing Secrets (Months 1-36) How Brand Archetypes Dominate a Category This month we’ll continue Sharon’s review of “Brand Archetypes” with very specific examples in several sub-segments of the dog-products market.

• You’ll get to see how the winners in most markets–as documented by their PPC position & impression share–have the clearest and most consistent communication of an important brand archetype in the category.

• (This is the crowing jewel to seeing how you can implement this concept in your own marketing).