Robbie Kellman Baxter – Sales: Customer Success

Keywords List

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success

Summary

• Sales: Customer SuccessBy: Robbie Kellman BaxterDuration: 58m 33sReleased: October 4, 2017Description:Customer success is a new field that goes beyond the more traditional sales, marketing, and customer support.

• Teams are being created to manage the customer life cycle and drive adoption, renewals, upselling, and advocacy.

• Customer success is one of the hottest B2B trends since the advent of the subscription business model.

• This course goes over the key components of customer success, or CS, including how CS fits into SaaS, membership, and service-oriented models—businesses that depend on long-term relationships to maximize customer lifetime value.

• Learn how it’s different from customer support, what makes a successful CS sales professional and CS leader, and how to align CS with the larger organization.Topics include:What is customer success?Scaling customer successBeing a customer success professional or managerBuilding a customer success planAligning customer success with other departmentsContents:Introduction1.