Mike Killen – APEX Campaigns

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Summary

• Mike Killen – APEX CampaignsHave you ever worked on a marketing campaign for a customer, and for whatever reason, it’s just fell flat on it’s face?I have, it used to drive me bananas.No matter how hard I worked or how much of the common knowledge and accepted marketing wisdom I followed, some projects, no matter what, JUST.

• WORK.I couldn’t figure it out.Worst of all, the customer had already hammered me on price.

• So I was desperately trying to get the sales and leads in, to show them that I was worth spending more money on.

• But it was an endless cycle of low sales and low conversions.And any customers I did land, I had to jump through hoop after hoop, just to get their business.

• Only to discover that when I launched their campaign, it wouldn’t convert.And who got the blame?