Menekse Stewart – The SEO Bundle

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Summary

• Menekse Stewart – The SEO BundleWhat if you are the best person to do SEO for your business?Yes, you.Search engines run the internet.Without them, we would have no way of finding any of the things we want or need online.And if you have a website or online business, you are using and relying on them every single day – whether consciously or not.Whether it’s Google (and other search engines), Pinterest, YouTube, marketplaces, or your website’s own search function, search is at the heart of helping potential customers find your products and services.You can either do search badly, or you can do it well.

• Either way, search marketing is part of your business – it’s just part of how the internet works.Intrigued?

• Read on, my friend!What is SEO and why should you care?I love an analogy, and there are two favourites that typically help people get really excited about the why of SEO – because when you know the why, consistent action becomes a whole lot easier!

• I hinted at these earlier, but here’s a more detailed explanation…SEO is housekeeping for the digital high streetA.k.a. vital chores for your online storeImagine having a physical shop or office space where you welcomed customers and clients.You’d have to think about rental contracts, utilities and tax, as well as interior design and visual merchandising, not forgetting window cleaning, vacuuming, emptying bins, and changing lightbulbs.SEO is the digital equivalent of these things: Making sure your online presence is clean and tidy, and welcoming to visitors.SEO is like putting your books in a virtual libraryAnd if they’re not clearly labelled, the librarian’s gonna ignore themNow, imagine that you’ve got a big box of books to donate to your local library.

• But plot twist: all the covers are brown paper.The librarian has no idea what they are or where to put them, so she puts the box in a back room for when she has time to come back and look properly.If we ignore SEO, it’s like giving Google a box of brown paper books.How long has your to-do list looked like this?Look into SEO Research keywords Write a blog post Improve my website trafficIf you’re like the majority of small business owners, you’ve heard terms like “SEO” and “keyword research” and made a note to get them sorted.But then you Google the term “SEO checklist” and get 15,500,000 results.You click on the first one, and it’s full of jargon.You click on the second one, and it leaves you with more questions than you started with.You click on the third one, and make a start, but then you end up in a YouTube rabbit hole trying to figure out what a meta description is when your Shopify or Squarespace website only gives you an SEO description.Ready to throw your laptop out of the window, you bookmark the tab and promise yourself you’ll go back to it another day.Sound familiar?