Optimization and Testing Mastery Class – DigitalMarketer (Ryan Deiss)

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Summary

• “When You’re Done, You’ll Have DigitalMarketer’s Proven 8-Step Optimization Process For Turning Existing Traffic Into More Leads And More Sales, And You’ll Truly Become A…Conversion Rate Optimization Expert Unfortunately, most marketers just don’t get it!

• When it comes to testing & optimizing pages and offers, they either don’t test at all…ONLY test when they see low conversions…or only test what other people tell them they’re supposed to test.

• That type of “I hope this helps” optimization just won’t cut it anymore! Not only is it not improving conversions, it’s almost certainly costing you money!

• If you actually want to generate real and meaningful increases in your leads and sales, then you need to do more.” You need a PROVEN process in place to tell you exactly what (and when) to test!

• But how do you build a “process” that systematically converts mediocre offers into winners and turns existing winners into breakout cash cows… …one that will work for any business, any website, any offer?