Learning Conversion Rate Optimization (2018) – Chris Goward

Keywords List

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Summary

• Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses.

• It allows you to test alternative versions of webpages and optimize your website based on actual user response.

• With this course, marketers, small business owners, and web designers can learn the best way to approach CRO.

• Marketing expert Chris Goward explains howto identify your CRO goals and use qualitative research to better understand your customers.

• Then discover how to prioritize testing opportunities, create hypotheses, and set up and run tests.