Fusion for Profit – Sharan Jagpal

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Summary

• Description The corporate world is typically structured in silos.

• Managers urgently need to overcome this “silo” effect by fusing ideas across different functional areas in the firm.

• In Fusion for Profit,Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm’s value .

• The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions.

• These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Get Fusion for Profit - Sharan Jagpal , Only Price $15 Tag: Fusion for Profit - Sharan Jagpal Review.