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Why this course?
Most lectures on marketing, sales, and "business" are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn't hit their numbers.
Once I saw a "social media viral strategy" course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
In this course I'm opening the kimono on everything I know about growth.
- Paid Acquisition? We'll explore the anatomy of my own ad campaigns.
- SEO? Let's put my own backlink authority to the test.
- Conversion Rate Optimization? You guessed it, full exposure.
If transparency isn't sufficient, consider our Skills Rebate program.
Get Million Dollar Marketer (Create a 7 Figure SaaS Growth Blueprint in 8 Weeks ) – GrowthX Academy, only price $167
Class Curriculum
Identify your Target Audience
- Introduction – Start Here (3:30)
- Stakeholders (8:01)
- Buyer Psychology (18:45)
- The Path to Purchase (21:00)
- Customer Profiling (10:21)
- Pain Scoping (4:00)
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction (0:53)
- Display (20:54)
- Retargeting
- Retargeting Audiences (4:31)
- Search (5:55)
- Google AdWords (18:47)
- Simple ROI Dashboard
- Live Account Exploration (13:01)
- Intro to Landing Pages (4:23)
- Landing Page Tutorial (88:57)
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction (1:22)
- Calculate Traffic Goals (4:22)
- Organic Channels
- Intro to SEO (13:11)
- [Bonus] Blog Post SEO Teardown (11:09)
- [Bonus] Ecommerce Store SEO (25:24)w
- [Bonus] Local Services SEO (22:14)
- Platforms (3:49)
- Social Media (3:58)
- Communities (7:16)
- Growth Systems (8:46)
- Intro to CRO (6:40)
- Projects & Exercises
- Resources
- Summary (1:10)
View 35 More Lectures
every student gets lifetime access to existing and new content.
Your Instructor
I'm the founder of Fomo, a self-taught developer, and former marketer at YC and Techstars alumni startups. Email me: [email protected].
Between these roles I freelanced with 40+ venture-backed companies ranging from makeup and freight, to mobile video SDKs and wine ecommerce.
Prior to my career in technology I worked for Red Bull, Teach for America, Microsoft, and started 2 companies, which I later sold before graduating college.
Still Not Sure?
Here's more about me, your lead instructor.
I believe in giving back and I've written 150+ essays on marketing, leadership, and sales.
Here are a few of them:
- How a SQL Query Made us $2,838 in 15 Minutes
- How I got 19,475 emails in 30 Minutes
- 7x Cold Email Conversions with Automated Imagery
- The Birthday Reactivation Hack
- Finding Music Market Fit
- How I Learned to Code
- Early Adopters are the New Early Majority
- How I Quintupled my Income in 90 days
My "day job" is growing Fomo and Cross Sell, which generate nearly $2mm in combined annual sales. In my spare time I run a micro private equity shop, Fork.
Between Fomo and Fork I've acquired several small businesses in the last year:
- Lobiloo
- Color My Slime
- Conversion Booster
- Built with Shopify
- Refurther
- Cookie Assistant
Even with a full plate of commitments, I still make time for side projects.
Throughout my career I've built more than 20 apps, am a 13x maker on Product Hunt, and devised multiple PR stunts to make a point.
Here's a 12 hour live stream of me building a SaaS app from scratch.
I do whatever it takes to get the job done, even when I'm just complaining about cancelled flights. And I share these convictions publicly.
Get Million Dollar Marketer (Create a 7 Figure SaaS Growth Blueprint in 8 Weeks ) – GrowthX Academy, only price $167
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