Organic Social Media – ConversionXL, Phil Nottingham

An overview of what we’ll be covering throughout the course.

Topics covered:

• What we’ll be covering within this course and the context you need to bring with you to succeed.

An investigation of the differences between paid and organic social media, the different media types that work well on social media, and the core methods of distributing content effectively.

Topics covered:

• Learn the different social network structures and why certain types of content tend to perform best on each platform.
• Understand the difference between meeting demand and generating demand, and why this difference informs the techniques and tactics you need to implement in content distribution
• Appraise the different stages of a social media campaign and comprehend why the pre-launch phase is the stage that has the biggest bearing on success.

A breakdown of the pre-launch process and how to implement a content strategy that gives your creative work the best chance of standing out and resonating.

Topics covered:

• How to assemble a seed list of “friendly sharers” to kickstart your distribution, and why building a warm audience in advance of launch if critical.
• Application of the nose-body-tail framework for social media content, and why this leads audiences to engage with content and then take further actions
• Utilize hooks in the content development process and understand why this is necessary to ensure content gets widely shared.

How to optimize content and distribution on the YouTube platform.

Topics covered:

• Learn the unique elements of YouTube as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and why topics with lots of views and low-quality content can deliver great results.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

How to optimize content and distribution on the Facebook platform.

Topics covered:

• Learn the unique elements of Facebook as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and understand great performing content in other markets can provide inspiration.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

How to optimize content and distribution on the Instagram platform.

Topics covered:

• Learn the unique elements of Instagram as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and understand great performing consumer-made content can provide inspiration.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

How to optimize content and distribution on the LinkedIn platform.

Topics covered:

• Learn the unique elements of LinkedIn as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and understand why certain types of content tend to resonate.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

How to optimize content and distribution on the Twitter platform.

Topics covered:

• Learn the unique elements of Twitter as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and understand why certain types of content tend to resonate.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

How to optimize content and distribution on the TikTok platform.

Topics covered:

• Learn the unique elements of TikTok as a content distribution platform and why certain creative is widely viewed and shared.
• Pick opportunities for new content and understand why certain types of content tend to resonate.
• Recognize the important aspects of distribution optimization, and why specific techniques can help generate more views and more engagement.

Bringing together what we’ve discussed throughout the course, how the different platforms unite to require a specific approach to brand strategy and curation of a narrative.

Topics covered:

• Appreciate why your presence on each social platform is broader than what is published on the brand channel, and why “casting” for social media is so important.
• Understand the importance of a value proposition on a per-platform basis, and why a different focus needs to be formalized for each platform to generate long-term engagement
• Summarise the critical factors for ensuring content which resonates , and why hooks and the nose-body-tail formats are so useful.