Module 1: Getting Started – Your Business
- What are your key differentiators?
- Define your business goals to match your value proposition
- Define your brands tone-of-voice
- Realign your vision to your business goals
Module 2: Getting Started – Your Target Customer
- Define your target market
- Design the perfect customer
- Customer outcome generator
- User journey mapping – Strategic planning
Module 3: Introduction – The Digital Marketing Landscape
- Where are we now?
- What’s changing!
- Current trends, challenges, and opportunities
- Planning digital marketing activity – Using a strategic framework
Module 4: Running and Managing SEO Campaigns
- A review of key factors influencing SEO in Google
- Debunking SEO myths: What’s hot and what’s not?
- How-to your meta-data effectively
- Simple and effective ways to optimise on-page content
Module 5: Content Marketing
- Defining your brand style guide
- How to create visual and written content
- Blogs, Videos, Livestream, GIF’s, Podcasts, which is right for you?
- Content distribution: Paid, Owned, Earned<
Module 6: Paid Search Marketing
- Google best practice
- Google analytic tracking
- Set up and run your campaign
- Google Remarketing
Module 7: Social Media Marketing & Advertising
- A review of the current social media landscape
- Choosing the right platform for your business
- Social media best practice
- Advertising opportunities on Facebook and Instagram
Module 8: Email Marketing
- Email List Building – Landing Pages & Pop-Ups
- ESP’s Email Providers
- Email best practice
- Different Types of Emails
Module 9: Digital Marketing Strategy
- Learn how to “define a budget”
- Create content and outline campaign goals
- Define your digital marketing campaign elements
- Design a 90,30 and 7-Day campaign
Module 10: Digital Analytics & Measurement
- What tools to use to manage and automate your marketing
- How to understand data in Google & Social Media
- How to track & measure a campaign
- Template to measure your success each month
What will you learn?
Upon completion of this online course, you’ll gain the skills to:
- Raise awareness about your brand and communicate your unique offering
Become a fully rounded digital marketer
- Gain a range of sought-after skills in Digital Marketing, SEO and Online Advertising
- Learn how to develop and implement an effective Digital Marketing Strategy
- Discover hundreds of online best practices, tools, strategies and creative marketing opportunities
Testimonials
This course with Warren was exactly what I needed, and it came at exactly the right time. I was getting ready to launch an online and bricks & mortar retail shop, having never done this before and the thought of having to read textbooks or e-books really stressed me out with everything I already had to do to make the deadline.
The chunked once-a-week format, with accountability built in was very effective, and meant that did take action on the points as they arose. The class size was perfect too – we all got plenty of individual attention and tailored advice.
The course has meant that I am now able (and keen) to manage my own digital marketing because I have all the tools to do so myself, and this has translated into a more authentic, real voice for my business to my customers. The results of this are already spectacular.
Another aspect of the course, which made it really special, was the breadth of topics, and how they all related to our individual businesses. I was very grateful that my website was used as a case study for an illuminating session on paid advertising. The special guest was great too.
Warren was always easy to contact, punctual and professional.
I would definitely recommend this course to anyone who knows they need to get a better handle (or any handle at all) on digital marketing.
