Lead Funnels – Russell Brunson

Get 106 Actual Case Studies of the World’s Most Successful Lead Funnels!

This Bare-Bones 2-Page Funnel Generated  Over  185,372 Leads For Us… 

…And How YOU Can ‘Swipe’ It To Attract  Unlimited Leads For YOUR Business! 

I’ve scoured the internet, and found 106 of my FAVORITE high-performing lead generation funnels, across all niches…

…and combined ALL the examples into ONE giant “Lead Funnels Swipe File” book!

This is Your Own Personal Swipe File Of 106 Lead Funnels To Pull Ideas From For Your Next Lead Funnel! 

The Definitive Guide to  Lead Generation

The Lead Funnels Swipe File will show you exactly how to…

•  Create the perfect landing page
•  Use 2 and 3 Step lead funnels THE RIGHT WAY
•  Get the cash register ringing on your THANK YOU page
•  Insert a sly “bump” order and turn a prospect into a paying customer
•  Get your prospect to give you their email AND phone number
•  Make ‘ice cold traffic’ fall in love with you
•  Create lead magnets that your audience BEGS for
•  Model landing pages so you can go LIVE with your funnel in just 9 minutes
•  Write hyper-persuasive HOOKS and HEADLINES in no time flat
•  Generate UNLIMITED IDEAS for your lead magnets and ‘freemiums’
•  Triple your conversions with a simple ‘tweak’ of the copy
•  Target your ‘Dream 100’ with the perfect message and offer
•  Hook your ideal customer so they can’t say ‘no’
•  Use social proof and testimonials to skyrocket optins
•  Boost conversions with ‘fascinations’ and bullets
•  Get your audience salivating for your special free offer
•  Elicit desire with graphics and pics that tug at your prospect’s wallet

Get Lead Funnels – Russell Brunson, Only Price $27

The Super Simple Lead Funnel

That Changed My Life…

From the desk of Russell Brunson:

Dear Entrepreneur,  

I’m really excited, because I want to show you a simple 2-page funnel that recently generated us over 185,372 new leads.

The reason I want to show it to you is because I want you to MODEL it so you can apply it to YOUR business.

But before I show it to you, let me take you back to the famous funnel that was the inspiration for my 2 page funnel… And changed my business forever.

About 13 years ago, there was no such thing as a lead funnel or landing page or a squeeze page.

Back then, leads were generated using ‘pop up’ ads.

I don’t know if you remember, but Pop-Ups were these mini-pages that would suddenly appear out of nowhere on your page when you were browsing.

Sometimes 3, 7, even 14 of these suckers would burst onto your page.

They got so overwhelming that people complained in droves.

And just like that, popups vanished…

And then something happened.

This one particular webpage I was hearing about was capturing tons of leads.

I mean EVERYBODY was talking about it.

So I had to check it out.

What I saw was totally underwhelming.

I thought to myself…

“I don’t get it… There’s hardly anything on the page. It’s a headline and 6 bullets and an email optin.

What the heck?”

I started to think I was on the wrong page, but when I asked my internet buddies about it, they told me that…

…this page was raking in $20 Million a YEAR! WHAAAA?

How is that possible? I don’t understand.

I couldn’t take the suspense. I HAD to know what on earth was behind the next page after the optin.

But there was problem.

See, I had just gotten married.

And the webpage was a dating site called “Double Your Dating.”

It was by a guy named David D’Angelo (aka Eben Pagan)

The lead magnet on this page was called “The Kiss Test,” and when you gave your email, you would know—with this test—if a girl on a first date would want to kiss you or not.  

What guy wouldn’t want THAT?

Well, being newly married, I was scared to death to tell my wife about this.

I started stressing about opting in. I wanted to know for MARKETING purposes how this landing page pulled in $20 Million a year…

But if I told my wife, she’d be like,

“Why do you need to know about kissing another woman on a first date?”

I stressed about this for a week until I finally got up the nerve and fessed up about what I wanted to do.

Without batting an eye she said, 

“You stressed over this? Really? Go do it.”

Nice. I just wasted a whole week frying my brain for nothing.

So I opted in and I got the Kiss Test.

What I saw floored me.

Is that all I get?

That’s the Kiss Test guys are scrambling to get their hands on?

I STILL didn’t get how this thing was making $20 Million a year (or even $200!)

This newfangled ‘squeeze page’ and the ‘lead magnet’ page were plain and simple and forgettable.

And then I saw there was an offer to buy a dating ebook.

I decided to check out what was going on. So I bought the book. 

That took me to the next page, where there was an offer for a course (more expensive). So I bought that. 

And then I hit a page that sold coaching for even more money. 

AHA! This is SO COOL!

I get it.

I studied the Kiss Test ‘funnel’ and ‘value ladder’ and all the copy for 2 solid weeks.

I put everything under a microscope so I could fully understand what was happening and WHY it worked.  

It took a bit for it to sink in, but it finally hit me that

The Kiss Test funnel was packed with…

• ​Curiosity
• ​Desire
• ​Persuasion
•  FOMO (Fear of Missing Out)
•  Open Loops
•  Specificity
•  Simplicity

So what I did was, I modeled The Kiss Test lead funnel for MY business. 

I used it for my speed reading course, supplements, affiliate offers, and a few other things I was selling at the time…

And it worked like crazy…

for all my products!

All I did was model the same Kiss Test headline and swap out a few words and modeled the bullets.

BOOM!! Leads came flooding in.

The ‘lead funnel’ I swiped was in the dating and ‘pickup’ niche, yet it worked like magic for me in totally different niches!

It was like I struck gold. 

It Gets Better…

So get this…

Last year, I modeled the Kiss Test lead funnel again. Now remember, this landing page is over 13 years old. 

But guess what? It STILL worked! 

I built a lead funnel for a lead magnet called, “The Marketing Secrets Black Book.” 

The RESULT?… 

Over 185,372 NEW LEADS! 

Here’s the point of all this…

You can take any one of the 106 lead funnels, landing pages, thank you pages, and bumps inside The Lead Funnel Swipe File

And Model Them For Your Business…

So you can start attracting more leads, more prospects, and more sales .

Here’s the best part: 

It makes NO DIFFERENCE what niche, service, or profession you’re in. 

It works for:

• ​Coaches
•  Franchises
•  Social Media
•  SEO
•  Diet
•  Sports
• ​Consultants
•  Health
•  Financial
•  Musicians
•  Cooking
•  Astrology
• ​Dentists
•  Supplements
•  Attorneys
•  Newsletters
•  Masterminds
•  Healing
• ​Gym Owners
•  Beauty
•  Agencies
•  MLM
•  Traffic
•  Podcasting

…Plus countless other niches.

Model any one of the 106 Case Study Funnels…because they’re all generating leads for their business! 

Ready To End The “Lead Capture” Struggle

Once And For All? 

With the Lead Funnels Swipe File book, what you get is a full compilation of the most successful list building and money making lead funnels on the market today.

Collectively, these lead funnels, landing pages, bumps, and thank you pages have generated tens of millions in new leads… 

And hundreds of millions in revenue.

What’s more, you get the answers to all the questions above, and SO MUCH more.

I personally take you by the hand and SHOW YOU what makes a great lead funnel.

Watch me as I analyze, break down, and dissect 106 lead generation funnels, including landing pages, popups, bumps, thank you pages.

Every type of lead funnel you can imagine, from simple optins to contests to surveys to registrations to account setups to asking for the sale. 

Get Lead Funnels – Russell Brunson, Only Price $27

No stone is left unturned.  

Inside The Lead Funnels Swipe File

Here’s just a taste of what you can expect inside the Lead Funnels Swipe File…

•  Prospects will beg to give you their email when you model this irresistible “Test” hook on your landing page (pg 39)
•  See how to use a compelling graphic image to grab your reader by the throat where they have no other choice but to opt in (pg 40)
• ​Nobody…but nobody…can resist a little ‘guilty pleasure.’ Swipe this ‘behind the scenes’ lead magnet hook and watch your conversions go through the roof (pg 41)
• ​Suck in hordes of listeners to your podcast with this one of a kind ‘Binge Guide’ lead magnet. (Your audience will LOVE you for it!) (pg 41)
• ​Don’t walk, RUN! Attract more CLICKS on Facebook, Twitter, Instagram, and your Blog with one of the most successful landing pages in the digital age. See how they did it (pg 42)

• This “Venus Fly Trap” lander strategy captures leads on demand (pg 43)
• ​Want to segment your list from the get-go? Here’s how to insert a ‘mini survey’ THE RIGHT WAY on your landing page (get this wrong and you’re toast) (pg 44)
• ​Establish yourself as THE EXPERT in your industry in no time flat and get your readers hanging on every word from the moment they land on your page (you’ll thank me for this one) (pg 74)
• ​Now THIS is how you draw prospects into your world and effortlessly get them to give up their email for you… (pg 76)

•  Struggling with Subscribers to Your Newsletter? Kiss that Problem Goodbye for Good! This lander swipe will have them banging down your door to get on your list (pg 77)
• ​Headlines that SELL… How to use authority, proof, mystique, and magnetic bait all in one hook. Prospects have no choice BUT to say YES to your offer! (pg 78)
• ​WARNING: Use this “Over the Shoulder Expert” hook at the risk of unleashing a flood of leads to your inbox (pg 79)
• ​Discover how to use a Lead Funnel Thank You Page to massively increase leads AND Sales (this is one of my faves…I wish I thought of this!) (pg 79)
• ​Do you have ‘time sensitive’ products or services? DO NOT miss out on this brilliant lead capture method. Swipe and deploy (pg 81)
• ​Get more followers, increase engagement, and lure in more traffic NOW with this unique and super-compelling “Audit” approach (pg 82)

•  ​Start SELLING seamlessly with this unusual Lead Funnel Tripwire page (without actually selling!) (pg 82)
• ​Model this real estate 2 step landing page for ANY NICHE to trigger an optin frenzy for both your List and Webinar registrations! (These guys do it right!) (pg 83)
• ​How using dry and heady words like “Advanced” and “Analyzed” in your copy can double and triple conversions (who’d a thunk?”) (pg 84)
• ​Can you really use just one simple question to suck in legions of customers? Check this out… it’ll blow you away! (pg 85)
• ​Selling a High Ticket product or service? Then don’t miss out on this irresistible “offer stack” landing page that completely annihilates all doubts and objections to opting in (pg 86)
• ​Talk about giving away the farm to add value! If you want a list of raving fans and buyers, here’s how it’s done to perfection. (pg 87)

• ​If you hate leads and money, then skip this one. Ultra-personalized and targeted headlines like this don’t get any better. (pg 88)
• ​2-step landers crush it when you know these hidden secrets (it’s amazing how so few business owners know about this technique) (pg 89)
• ​Here’s how to use a super simple BIG PROMISE on a super simple page to build your list super fast (After you see this, you’ll never over-think your landing page ever again!) (pg 90)
• Game-changer! Dating niche doctor nails it when it comes to effortlessly tapping into buyer desires (If you want leads, you need to know this for YOUR business!) Bonus: this is how you use testimonials to seal the deal! (pg 46)
• ​If you’re not taking advantage of HOLIDAYS to capture leads, you’re losing out. Here’s a fun way to customize your lander for that special occasion (works like a charm!) (pg 48)
• ​Ever try a TEXT ONLY lead gen funnel? See how this bare-bones page blows the doors off most fancy shmancy landers. Oh…and pay close attention on how to use facts, figures, and authority without sounding hoidy toidy. (pg 50)
• ​Already successful in your business but afraid to ‘brag’ about it? Here’s just the thing for you: Marry BIG BOLD (but real) claims with clean simplicity and you’ve got the formula for high conversions. (pg 51)

• This lead funnel ‘thank you’ page makes you feel like part of the family…and takes you by the hand to sample more tasty marketing morsels that you just can’t resist (pg 52)
• ​Want to sign clients TODAY? Deliver over-the-top VALUE and then WOW your customers with this “Free Evaluation” Phone Consult funnel. This page packs a punch! (pg 53)
• ​Take the lead from this fitness trainer with his lean, mean, and clean landing page. Witness how gorgeous graphics and layout (the RIGHT kind) can amplify your message AND expertise for stunning results. (Not to mention a fist-pumping FREE offer!) (pg 54)
• ​Take a Knee, Soldier. Here’s how to subtly command your new subscribers to confirm their optin using this nifty little trick (Hint: it’s by promising the BIG RESULT that they crave) (pg 54)

• Value Overload! This affiliate marketing maven demonstrates perfectly how to make it IMPOSSIBLE for prospects to say “no” to signing up for a free membership account. Holy Smokes, this is out of this world crazy good! (pg 55)
• You WANT to read this entire mini ‘sales letter’ lander, that’s how good it is. All the right emotional triggers packed into a single lead capture page… The Big Promise, scarcity, credibility, social proof, stats, reviews, blue ocean differentiation, the whole shebang. It’s no wonder this puppy scores massive optins…and SALES. Go ahead and swipe it. (pg 57)
• ​FREE TRIAL lead funnel knocks it out of the park! Everything you need to get started. Swipe this bad boy for YOUR product, service, or other offer. (Take special note of the ‘tease’ in the menu bar)! (pg 59)
• ​“Mini Commitments” rock! Snag your prospect and never let go when you use this high converting 2-step optin that gets them to sign up NOW for your Free Trial. (Eliminates scaring them away on the 1st step) Your eyes will POP when you see Step 3! (pg 60)

• ​Take it to the limit with a slam-dunk “Experts Testimonial” landing page. The perfect marriage between high performance and high profile. This is ‘recognition factor’ in high gear. Pay close attention and discover how to speak DIRECTLY to your ideal customer. (pg 61)
• ​Ecomm Marketers! Generate leads and sell like CRAZY when you copy this lead funnel. Use coupons or discount codes? This is how to do it! (Boost conversions 23% when you add Step 2) (pg 62)
• Got a blog and want more traffic to your site? Keep it simple. Straightforward landing page without an ounce of fluff wins the day every time. See for yourself…this company does it right! (pg 68)
• ​If you’ve got a newsletter (and ALL entrepreneurs and biz owners should)…then you’ll flip when you see how this company COMPELS you to fork over your email. (And if you’re a content aggregator, DO NOT miss out on this one! (pg 70)
• ​Sumptuous pics and images of this lander lure you in like the smell of fresh baked bread. Unlock the secrets of using eye-popping photos to generate leads at will. (pg 72)

• This one simple question boosts optins 17%! Swipe this IMMEDIATELY! (pg 73)
• ​Grab the attention of marketers, media buyers, and ANY business owner concerned with COST (and who isn’t?) This messaging shows you how to hone in on a hot emotional trigger. Wildly effective. (pg 93)
• ​Dive head first into this company’s series of amazing landing pages and discover how they use multiple LEAD MAGNETS to dominate a market (absolutely brilliant) (pg 96)
• ​Here’s how to use Mystique and Curiosity to skyrocket lead capture. Super powerful…and irresistible (pg 104)
• ​The $7 Book Upsell that’s CRUSHING IT! From one of the leading experts on customer acquisition…think you could learn a thing or two from this landing page? (pg 104)

• Attention: Coaches, Consultants, Experts! This technique is EXACTLY how to position and sell yourself and your services. Leave no doubts in your prospect’s mind that you are the undisputed authority in your industry. (pg 106) 
• ​Get onboard! See how world class marketer and high performance coach Brendan Burchard OVER DELIVERS to build his list. (Already a 6 figure list!) Then pay close attention to his kick-ass thank you page…that pulls you in and makes the sale. Wow. WOW! (pg 107)
• ​This “out of the box” lead funnel offers up a silver platter of seductive ‘tease’… making it all but impossible to refuse the optin. AND they do it in a super crowded and bloody red ocean! (One more thing…watch how they use Bots to continue the conversation!) (pg 109)
• ​Wait’ll you get a look at this elegant lead page that EXUDES expertise, clarity, and confidence. Laser sharp copy and messaging makes this a must-have in your swipe file. Model this NOW! (pg 112)
• ​Get Results in Advance! Ever try an ‘EDUTORIAL’ lead funnel? This Landing Page Optimizer landing page (Yes, you heard me correctly) takes a compelling ‘detour’ approach to getting the optin. Get educated, get informed, and get started! (pg 114)
• ​Great Hook + Big Promise + Specificity = TONS of Optins. This lead funnel is killing it for ClickFunnels…so I’m begging you to PLEASE swipe the Big Picture Concept for your own business. (Check out Step 3 to unleash the secret of adding more value while effortlessly asking for the sale! (pg 117)

• This Copywriting Lander demonstrates they put their money where their mouth is with an off-the-charts Hook and Headline. The Bullets on the page are to die for…the Promise grabs you by the lapels…and the Lead Magnet is drool-worthy. Buckle up for this one (pg 119)
• ​This is INSANE! No one…but NO ONE…can resist this “Enter To Win” uber-hook. The payoff is HUGE and the Value is 10x HUGE. An entire “Done For You” proposal…LIVE, in REAL TIME, for one lucky optin winner. (This is actually me and Jim Edwards building a lucky winner’s funnel AND writing the copy in Just 30 minutes on “Funnel Friday”) (pg 122)
• ​If you’re not using “never before available” Ethical Bribes to entice optins, you’re leaving leads on the table. Add that to exposing ‘behind the scenes insider secrets” (a surefire, never-miss hook) and you’ve got the recipe for lead gen success. (This is my Funnel Hacker TV lead funnel, and after tons of testing we got it right) See the results for yourself! (pg 124)
• Everything PLUS the Kitchen Sink! Talk about giving away the farm! Here’s one way to guarantee a slew of new leads. And if you’re a content creator, this is an EASY win. Bundle it and blast it out there. Hot diggity! (pg 125)
• Promises, Promises. If you can deliver Over the Top results for your prospects, do it. And don’t be shy. This lander shows you how. Clean Page, Crystal Clear Message, Concise Copy. Take notes! (pg 138)
• Smokin’ Headline and “big bang” Ebook Title takes the cake in this short n’sweet landing page. When it’s this simple, opting in is a no-brainer. (pg 139)
• Attract a swarm of leads when you model this ‘call out’ lead funnel. Infuse the power of case studies to attract your ideal customers. Simple, lean, to the point. Use this in YOUR business! (pg 141)

• Yes! VULNERABILITY and FLAWS to convert like gangbusters. Screw up much? Perfect! Audiences WANT to know you don’t have your sh*t together. Here’s exactly how to turn your lemons into lemonade so you can turn on the lead gen faucet! (pg 157)
• ​These guys are my competitors…but I like what they’re doing! You know exactly what the offer is, who it’s for, and what action to take. Doesn’t get easier than that. Get ready for sky high conversions. AND…they even CHAT with you in REAL TIME! (pg 159)
• ​This high-performing 100% benefit-driven 3 Step lead funnel keeps everything ABOVE THE FOLD! And that massively increases conversions. Check out Step 3 to unlock the secret to getting your optin to whip out their credit card and buy! (pg 166)
• ​Spare and Sparse…Once you see this landing page, you’ll have NO EXCUSE for NOT getting YOUR page up and running in less than 15 minutes. It doesn’t get easier than this! (pg 136)
• ​Talk about STUPID SIMPLE! This ‘bare bones’ landing page (only 2 short phrases of copy) can increase your conversions up to 53%! (pg 80)

• Screenshot PROOF gets the optin! Don’t under-estimate the power of stats, numbers, and specific cash amounts in your copy and in your graphics to pull your prospects in. (You’re about to take a trip to the “Darkside!”) (pg 169) 
• ​“Facebook Post” Style lead funnel pulls out all the stops to attract AND engage… blazing headline, video, optin, comments, share buttons. Put this in your lead generation arsenal TODAY! (pg 80)
• ​Revealed: The 5 essential parts of the perfect lead funnel (If you want to capture unlimited leads, you MUST know this) (pg 6)
• ​How this singular lead magnet generated $20 Million in sales…EVERY YEAR! (pg 7)
• ​Unlock the 5 Critical Elements that get your prospects to HAPPILY give up their email (ignore this and you can “kiss” your list goodbye) (pg 7)

• ​When you’ve got a hot lead…someone who’s just bought…this is the best time to do this (skip this step and your sales could fizzle) (pg 8)
• ​Effortlessly move your lead funnel customers up your Value Ladder (buying MORE products and services) by doing this one super simple thing…and without a single penny in ad spend! (you can thank me later!) (pg 8)
• ​Great lead magnets build _________ and ________ , which is CRUCIAL for making sales. You do not want to flub this up! (pg 9)
• ​This lead magnet converts at an INSANE 55.63%! Find out why (Make sure to swipe this for YOUR lead funnel!) (pg 7)
• ​Most people… YOUR CUSTOMERS… make their decisions based on one factor and one factor only. Knowing this can make you millions! (pg 10)
• ​Most business owners believe that the value of their business is in the product or service they provide. It’s not. It’s actually THIS… (If you don’t get this right it’s gonna be rough going) (pg 11)
• This is the #1 Priority you must do when building your business (WARNING: If you focus on other things first, you’ll find yourself behind the 8-ball…I’m serious) (pg 12)
• ​  Build an amazing relationship with your list so they get to know, like, trust and BUY from you in record time. Here’s how… (pg 14)
• ​Don’t know how to create a Lead Magnet? You’ve hit pay dirt! Here are 9 EASY ways to get your Free Offer to market zippy fast…and get those optins rolling in! (pg 17)
• ​This is one of my favorite landing pages because it’s SO SIMPLE…Just MODEL IT and watch the leads pour in! (pg 9)

• ​Want 2 ways to start building your list right away FOR FREE… and build AUTHORITY in your niche at the same time? Hoo boy, this is SWEET! (pg 26)
• ​Your Thank You Page in your lead funnel has two MAJOR objectives, so make sure you include these two things in your copy…but ONLY if you want to make a LOT more money. (pg 26)
• ​Want to know how to self-liquidate your ad spend right out of the gate? Done! And here’s an EASY way to figure out your ROI (This is great even if numbers send chills up your spine) (pg 28)
• ​Pay Attention! Here’s how to REALLY build an ongoing relationship with your newly acquired customer (PLEASE don’t skip this step) (pg 29)
• ​You HAVE TO add this option to your landing page. Why? Because you’ll increase your open rates on follow-up sequences by 5x over email! (Say WHAAA?) (pg 30)
• ​Stop the presses! Here’s the BIG SECRET to the most POWERFUL way to build relationships with your audience (Don’t Pass Go, Don’t Collect $200 until you do this) (pg 33)

• Got a Podcast? Looking to Start One? Feed your funnel BIG TIME by consistently doing these 3 Key Things (pg 34)
• ​If you’re just starting out, and you don’t have a list yet, I have just the thing for you! (pg 35)
• ​I urge you to develop this ONE SKILL… because you’ll ATTRACT more followers, SELL more products, and KEEP more customers (pg 36)

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