Deep Dive Into Niche Marketing – James Pollard

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What is you’d?

you’d is ​If like to build your business with a boring (yet tried-and-true) strategy for getting more clients, then this letter will show you how..

How does you’d like?

​If you’d like to build your business with a boring (yet tried-and-true) strategy for getting more clients, then this letter will show you how.

What is fair warning:?

fair warning: is But this strategy is slow and unsexy..

How does fair warning: is?

But fair warning: this strategy is slow and unsexy.

What is It’s?

It’s is nothing like the “tactics” the so-called “experts” scream about..

How does It’s scream?

It’s nothing like the “tactics” the so-called “experts” scream about.

What is it?

it is Plus, takes time and effort to implement..

How does it takes?

Plus, it takes time and effort to implement.

What is you’re?

you’re is So, if looking for something fast and easy… this isn't it..

How does you’re looking?

So, if you’re looking for something fast and easy… this isn't it.

What is numbers?

numbers is However, don’t lie: according to CEG Worldwide research, 70% of top financial advisors (defined as those earning at least $1 million annually) are doing this one thing..

How does numbers don’t lie: according?

However, numbers don’t lie: according to CEG Worldwide research, 70% of top financial advisors (defined as those earning at least $1 million annually) are doing this one thing.

What is First,?

First, is But Read This Disclaimer...Please understand that my results are not typical..

How does First, are not?

But First, Read This Disclaimer...Please understand that my results are not typical.

What is I’m?

I’m is not implying you’ll duplicate them (or do anything for that matter)..

How does I’m not implying?

I’m not implying you’ll duplicate them (or do anything for that matter).

What is My references?

My references is are used for example purposes only..

How does My references are used for example?

My references are used for example purposes only.

What is I’ve?

I’ve is had years of experience helping financial advisors get more clients and my personal results should be considered exceptional..

How does I’ve had?

I’ve had years of experience helping financial advisors get more clients and my personal results should be considered exceptional.

What is Your results?

Your results is will vary and depend on many factors… including but not limited to your background, experience, and work ethic..

How does Your results will vary?

Your results will vary and depend on many factors… including but not limited to your background, experience, and work ethic.

What is All business entails?

All business entails is risk as well as massive and consistent effort and action..

How does All business entails risk?

All business entails risk as well as massive and consistent effort and action.

What is you’re?

you’re is If not willing to accept, please DO NOT GET THIS..

How does you’re not willing?

If you’re not willing to accept, please DO NOT GET THIS.

What is me?

me is With that said… let show you… Exactly What You're Getting....

How does me said… let?

With that said… let me show you… Exactly What You're Getting...

What is Here’s?

Here’s is the scoop: I’ve released a four-part video training called “Deep Dive Into Niche Marketing”..

How does Here’s released?

Here’s the scoop: I’ve released a four-part video training called “Deep Dive Into Niche Marketing”.

What is It's?

It's is designed to help you tap into the raw power of specialization..

How does It's designed?

It's designed to help you tap into the raw power of specialization.

What is these videos?

these videos is Altogether, add up to 103 minutes of content and contain some of the most valuable information ever made public for financial advisors..

How does these videos add up?

Altogether, these videos add up to 103 minutes of content and contain some of the most valuable information ever made public for financial advisors.

What is reason?

reason is Frankly, the only I went through the trouble of creating this is because almost every week financial advisors ask me about niche marketing..

How does reason went through?

Frankly, the only reason I went through the trouble of creating this is because almost every week financial advisors ask me about niche marketing.

What is They?

They is complain about how they scour the web looking for information about specialization, only to find a few paltry blog articles and podcast episodes..

How does They complain?

They complain about how they scour the web looking for information about specialization, only to find a few paltry blog articles and podcast episodes.

What is They?

They is never find anything substantial… No “deep dive” into the topic..

How does They never find?

They never find anything substantial… No “deep dive” into the topic.

What is I?

I is So, created it..

How does I created?

So, I created it.

What is the best part?It's?

the best part?It's is And tailored specifically for financial advisors..

How does the best part?It's tailored specifically?

And the best part?It's tailored specifically for financial advisors.

What is ​The techniques,?

​The techniques, is ideas, and strategies I’m sharing are working for advisors to grow their businesses (with examples shared below), and they can work for you too.​Here's what you'll discover inside....

How does ​The techniques, sharing?

​The techniques, ideas, and strategies I’m sharing are working for advisors to grow their businesses (with examples shared below), and they can work for you too.​Here's what you'll discover inside...

What is Video #1:?

Video #1: is How Niche Marketing Can Level Up Your BusinessThe #1 mistake financial advisors make with their "marketing budgets" which virtually guarantees they'll remain stagnant..

How does Video #1: mistake?

Video #1: How Niche Marketing Can Level Up Your BusinessThe #1 mistake financial advisors make with their "marketing budgets" which virtually guarantees they'll remain stagnant.

What is (I?

(I is discuss this on the fifth slide, so pay attention when you get there.)Why focusing on a niche can help you get more clients while working less..

How does (I discuss?

(I discuss this on the fifth slide, so pay attention when you get there.)Why focusing on a niche can help you get more clients while working less.

What is (Anyone?

(Anyone is can work more hours. It takes skill to make more money in less time)How to find 5,300 prospects in your niche market in five minutes..

How does (Anyone can work?

(Anyone can work more hours. It takes skill to make more money in less time)How to find 5,300 prospects in your niche market in five minutes.

What is (I?

(I is give a step-by-step example using Miami, Florida as my hypothetical location and I reveal how to reach every prospect - individually - in less than four months.) ​Video #2: How Financial Advisors Can Choose A NicheThe three most important things you should consider before choosing a niche..

How does (I give?

(I give a step-by-step example using Miami, Florida as my hypothetical location and I reveal how to reach every prospect - individually - in less than four months.) ​Video #2: How Financial Advisors Can Choose A NicheThe three most important things you should consider before choosing a niche.

What is (I’d?

(I’d is wager less than five in a hundred financial advisors know these three things, let alone how to apply them the correct way.) ​The perfect size for a niche..

How does (I’d know?

(I’d wager less than five in a hundred financial advisors know these three things, let alone how to apply them the correct way.) ​The perfect size for a niche.

What is (A niche?

(A niche is can be both too big and too small - I’ll tell you how to dial in on the best size for your target market.) ​A sleepy way - used by the world’s best networkers - to get introductions to people in your niche even if you’re starting with no connections..

How does (A niche can be?

(A niche can be both too big and too small - I’ll tell you how to dial in on the best size for your target market.) ​A sleepy way - used by the world’s best networkers - to get introductions to people in your niche even if you’re starting with no connections.

What is (Best part:?

(Best part: is it doesn’t matter what niche you choose, and you don’t have to “do” anything except leverage the resources right under your nose.) ​Video #3: The Best Niches For Financial AdvisorsThe 5 best niches for financial advisors..

How does (Best part: doesn’t matter?

(Best part: it doesn’t matter what niche you choose, and you don’t have to “do” anything except leverage the resources right under your nose.) ​Video #3: The Best Niches For Financial AdvisorsThe 5 best niches for financial advisors.

What is (I’ve?

(I’ve is cultivated this list after working with thousands of financial advisors over the years and I’ve ranked them, in order, according to how powerful they are in building a business.) ​The #1 best way to select a niche without alienating your current clients..

How does (I’ve cultivated?

(I’ve cultivated this list after working with thousands of financial advisors over the years and I’ve ranked them, in order, according to how powerful they are in building a business.) ​The #1 best way to select a niche without alienating your current clients.

What is fact,?

fact, is (In you may even be surprised to see your clients giving you referrals to people in your niche.) ​Why it’s often a fatal mistake to pursue niches with high incomes..

How does fact, may even be surprised?

(In fact, you may even be surprised to see your clients giving you referrals to people in your niche.) ​Why it’s often a fatal mistake to pursue niches with high incomes.

What is (Research?

(Research is conducted by The Millionaire Next Door author, Thomas Stanley, revealed even though 4 in 10 physicians have an annual income of $200K or more, only 1 in 10 is a millionaire. I’ll show you how to avoid this trap and what to look for instead.) ​One little-known way to get more search traffic from people in your niche..

How does (Research conducted?

(Research conducted by The Millionaire Next Door author, Thomas Stanley, revealed even though 4 in 10 physicians have an annual income of $200K or more, only 1 in 10 is a millionaire. I’ll show you how to avoid this trap and what to look for instead.) ​One little-known way to get more search traffic from people in your niche.

What is (The example?

(The example is I give gets 4,400 searches per month and nearly every searcher wants to work with a financial advisor.) ​The #1 easiest way to find “money in motion”..

How does (The example give gets?

(The example I give gets 4,400 searches per month and nearly every searcher wants to work with a financial advisor.) ​The #1 easiest way to find “money in motion”.

What is (One advisor?

(One advisor is I know specializes in 529 planning and uses this strategy almost exclusively to grow his business.)An ingenious method career-changers can use to choose a niche..

How does (One advisor know specializes?

(One advisor I know specializes in 529 planning and uses this strategy almost exclusively to grow his business.)An ingenious method career-changers can use to choose a niche.

What is it?

it is (And no, is NOT merely dialing down into their old careers… there’s a much simpler and more effective way you can leverage your experience.) Let’s break down that last tip… Once upon a time, I had an interesting conversation with a relatively new financial who was training himself on the “Pollard” way of doing things..

How does it is NOT merely dialing?

(And no, it is NOT merely dialing down into their old careers… there’s a much simpler and more effective way you can leverage your experience.) Let’s break down that last tip… Once upon a time, I had an interesting conversation with a relatively new financial who was training himself on the “Pollard” way of doing things.

What is the things?

the things is ​One of he noticed after reading all of my 100+ articles and listening to every one of my 75+ podcast episodes was that I constantly stress having a niche..

How does the things noticed?

​One of the things he noticed after reading all of my 100+ articles and listening to every one of my 75+ podcast episodes was that I constantly stress having a niche.

What is he?

he is So, heeded my advice and chose a niche: the military/veteran market..

How does he heeded?

So, he heeded my advice and chose a niche: the military/veteran market.

What is he’s?

he’s is Because a veteran himself (a Marine) and he’s passionate about helping veterans plan for retirement, protect their families, and gain peace of mind..

How does he’s plan?

Because he’s a veteran himself (a Marine) and he’s passionate about helping veterans plan for retirement, protect their families, and gain peace of mind.

What is me?

me is Which brings to my point… This is the PERFECT niche for him because he loves military veterans and he can relate to them on a deeper level than some generalist financial advisor.Now, let’s keep going… Video #4: The Key To Making Niche Marketing WorkA powerful “twist” you should add to your website and social media profiles - used by several of Barron’s Top 100 Financial Advisors - which makes your fees almost irrelevant. (This is one of the most brilliant ways to eliminate price objections I’ve ever seen.) ​A “dignified” way to immediately build rapport with your target market. (I routinely use this in my emails, podcast episodes, and newsletter.)​The “holy grail” of all niche marketing..

How does me brings?

Which brings me to my point… This is the PERFECT niche for him because he loves military veterans and he can relate to them on a deeper level than some generalist financial advisor.Now, let’s keep going… Video #4: The Key To Making Niche Marketing WorkA powerful “twist” you should add to your website and social media profiles - used by several of Barron’s Top 100 Financial Advisors - which makes your fees almost irrelevant. (This is one of the most brilliant ways to eliminate price objections I’ve ever seen.) ​A “dignified” way to immediately build rapport with your target market. (I routinely use this in my emails, podcast episodes, and newsletter.)​The “holy grail” of all niche marketing.

What is (Children’s author R.L. Stine?

(Children’s author R.L. Stine is used this secret to niche down into children’s horror and sold more than 350 million books, making him one of the most successful authors of all time.)The mysterious “instant connection” methodology - based on the world’s best-selling magazine - that can get prospects interested in learning more about you in as little as fifteen minutes..

How does (Children’s author R.L. Stine used?

(Children’s author R.L. Stine used this secret to niche down into children’s horror and sold more than 350 million books, making him one of the most successful authors of all time.)The mysterious “instant connection” methodology - based on the world’s best-selling magazine - that can get prospects interested in learning more about you in as little as fifteen minutes.

What is (Full transparency:?

(Full transparency: is I have revealed this secret to my Inner Circle members and have gotten stellar feedback as a result.) ​And that's only the tip of the iceberg..

How does (Full transparency: have revealed?

(Full transparency: I have revealed this secret to my Inner Circle members and have gotten stellar feedback as a result.) ​And that's only the tip of the iceberg.

What is I?

I is could go on, but if I haven't convinced you this is a must-have by now, I never will.I've spent several years and thousands of dollars mastering the fundamental elements of niche marketing..

How does I could go on,?

I could go on, but if I haven't convinced you this is a must-have by now, I never will.I've spent several years and thousands of dollars mastering the fundamental elements of niche marketing.

What is I?

I is Can Help You Transition To A Niche Whether You're Brand-New Or If You Already Have A Thriving Business...I'm dead serious about this, too....

How does I dead?

I Can Help You Transition To A Niche Whether You're Brand-New Or If You Already Have A Thriving Business...I'm dead serious about this, too...

What is Many financial advisors?

Many financial advisors is are terrified to choose a niche because they’re fearful they'll alienate their current clients or pigeonhole themselves..

How does Many financial advisors are terrified?

Many financial advisors are terrified to choose a niche because they’re fearful they'll alienate their current clients or pigeonhole themselves.

What is here’s?

here’s is Yet, the thing… and pay attention because this is important… The degree to which being specific increases conversions is almost always greater than any alienation which occurs..

How does here’s is?

Yet, here’s the thing… and pay attention because this is important… The degree to which being specific increases conversions is almost always greater than any alienation which occurs.

What is the reason?

the reason is This is why niche marketing almost always increases revenue, productivity, and profits..

How does the reason is?

This is the reason why niche marketing almost always increases revenue, productivity, and profits.

What is you?

you is For example, if are a generalist financial advisor and have 100 prospects, your marketing could very well convert 5 of them into clients..

How does you are?

For example, if you are a generalist financial advisor and have 100 prospects, your marketing could very well convert 5 of them into clients.

What is the other hand,?

the other hand, is On if you specialize in working with pediatricians and have a group of 100 pediatricians, it’s not unheard to convert 10 or more of them into clients..

How does the other hand, specialize?

On the other hand, if you specialize in working with pediatricians and have a group of 100 pediatricians, it’s not unheard to convert 10 or more of them into clients.

What is anything?

anything is That’s a whopping 100% increase… without changing else....

How does anything whopping?

That’s a whopping 100% increase… without changing anything else...

What is your current clients?

your current clients is Besides, already see the value you provide..

How does your current clients already see?

Besides, your current clients already see the value you provide.

What is They’re?

They’re is not going to leave you as long as you're providing quality service..

How does They’re not going to leave?

They’re not going to leave you as long as you're providing quality service.

What is it?

it is If makes you feel any better, here’s an example from my own life… My personal accountant followed my advice on niche marketing and has seen his business grow as a result..

How does it makes?

If it makes you feel any better, here’s an example from my own life… My personal accountant followed my advice on niche marketing and has seen his business grow as a result.

What is He?

He is ended up choosing attorneys as his niche and guess what?.

How does He ended up?

He ended up choosing attorneys as his niche and guess what?

What is I’m?

I’m is not an attorney, which means I’m not in his niche, but I couldn’t be happier with his service..

How does I’m not?

I’m not an attorney, which means I’m not in his niche, but I couldn’t be happier with his service.

What is I’m?

I’m is not going to leave him even though he specializes in working with a certain group..

How does I’m not going to leave?

I’m not going to leave him even though he specializes in working with a certain group.

What is You’ll?

You’ll is probably have the same experience with your clients: as long as you provide good service, you have nothing to worry about.This means - provided you use these ideas - not only can you attract people in your niche, but you can continue to attract others who you can accept as clients if you so choose..

How does You’ll probably have?

You’ll probably have the same experience with your clients: as long as you provide good service, you have nothing to worry about.This means - provided you use these ideas - not only can you attract people in your niche, but you can continue to attract others who you can accept as clients if you so choose.

What is Here's?

Here's is What To Do Next....

How does Here's Do?

Here's What To Do Next...

What is “Deep Dive Into Niche Marketing”?

“Deep Dive Into Niche Marketing” is is a collection of four videos that gets delivered to your inbox immediately after you order. It costs $295. (It’s important to note it may be tax-deductible for you anyway…)I am deliberately pricing it this expensively for two reasons: 1..

How does “Deep Dive Into Niche Marketing” is?

“Deep Dive Into Niche Marketing” is a collection of four videos that gets delivered to your inbox immediately after you order. It costs $295. (It’s important to note it may be tax-deductible for you anyway…)I am deliberately pricing it this expensively for two reasons: 1.

What is the do-nothing financial advisors?

the do-nothing financial advisors is To discourage who are addicted to freebie-seeking and buying low-priced products..

How does the do-nothing financial advisors discourage?

To discourage the do-nothing financial advisors who are addicted to freebie-seeking and buying low-priced products.

What is 2. To?

2. To is encourage implementation from those who purchase..

How does 2. To encourage?

2. To encourage implementation from those who purchase.

What is advisors?

advisors is Because even who insist they “already know this!” information aren’t doing most of it..

How does advisors insist?

Because even advisors who insist they “already know this!” information aren’t doing most of it.

What is some skin?

some skin is Putting in the game will help them get off their butts and implement..

How does some skin Putting?

Putting some skin in the game will help them get off their butts and implement.

What is I?

I is That’s why am trying to be as blunt as possible: there is nothing “new” about the information presented here, but don’t let that trick you into thinking these videos can't become some of the most important assets you possess. Remember, you’re getting instant access so you can download everything right away and watch as many times as you please..

How does I am trying?

That’s why I am trying to be as blunt as possible: there is nothing “new” about the information presented here, but don’t let that trick you into thinking these videos can't become some of the most important assets you possess. Remember, you’re getting instant access so you can download everything right away and watch as many times as you please.

What is wait,?

wait, is But I'm not done because you're also getting....

How does wait, not?

But wait, I'm not done because you're also getting...

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