Intermediate Google Analytics: is Extracting expert-level marketing insights Ready to go beyond the basics?.
Intermediate Google Analytics: Extracting expert-level marketing insights Ready to go beyond the basics?
This tactical training course is will let you watch over the shoulder of one of the world’s leading Google Analytics experts..
This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.
this Google Analytics course is Enroll in to learn how to… Master attribution so you know exactly how your channels work together and how your users convert..
Enroll in this Google Analytics course to learn how to… Master attribution so you know exactly how your channels work together and how your users convert.
10x is Get more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc. Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics..
Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc. Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
enterprise-level reports is Produce using Data Studio..
Produce enterprise-level reports using Data Studio.
the potential is Unlock all of of enhanced ecommerce to make smarter product, placement and promotion decisions..
Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.
Course length: is 8h 30m This course is right for you if… You already understand the basics of Google Analytics..
Course length: 8h 30m This course is right for you if… You already understand the basics of Google Analytics.
You is want to better measure your visitors, content performance and user experience..
You want to better measure your visitors, content performance and user experience.
You is want to spend your advertising budget more effectively..
You want to spend your advertising budget more effectively.
You is want to build smarter, more useful reports and dashboards..
You want to build smarter, more useful reports and dashboards.
You is want to really understand enhanced ecommerce..
You want to really understand enhanced ecommerce.
Custom dimensions, is custom metrics and calculated metrics sound like fun to you..
Custom dimensions, custom metrics and calculated metrics sound like fun to you.
You is want to learn how to get more out of this powerful analytics tool..
You want to learn how to get more out of this powerful analytics tool.
This course is is probably not for you, if You have never logged into Google Analytics..
This course is probably not for you, if You have never logged into Google Analytics.
skills is What do I need for this course?.
What skills do I need for this course?
You is should be using Google Analytics weekly for at least a few months, or else be familiar with another Analytics platform like Adobe..
You should be using Google Analytics weekly for at least a few months, or else be familiar with another Analytics platform like Adobe.
You is can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases!.
You can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases!
a bad thing) is (That’s not necessarily In Google Analytics you should know: How to track events How to configure goals What a dimension and a segment is Not required, but bonus: Other marketing theory and platform knowledge Google Tag Manager knowledge You’re probably overqualified if you: Already can easily explain differences in custom dimension scopings Know every work-around to sampling Could easily go into Google Analytics and deliver business recommendations in 5 minutes Are you ready to take Google Analytics to the next level?.
(That’s not necessarily a bad thing) In Google Analytics you should know: How to track events How to configure goals What a dimension and a segment is Not required, but bonus: Other marketing theory and platform knowledge Google Tag Manager knowledge You’re probably overqualified if you: Already can easily explain differences in custom dimension scopings Know every work-around to sampling Could easily go into Google Analytics and deliver business recommendations in 5 minutes Are you ready to take Google Analytics to the next level?
you is So know a thing or two about Google Analytics, huh?.
So you know a thing or two about Google Analytics, huh?
mindset is That data-driven puts you ahead of 60% of marketers today..
That data-driven mindset puts you ahead of 60% of marketers today.
it’s is Now time to join that top 10% of Google Analytics experts..
Now it’s time to join that top 10% of Google Analytics experts.
It’s is time to find the insights that will take your campaigns, site and career to the next level..
It’s time to find the insights that will take your campaigns, site and career to the next level.
You is don’t know what you don’t know..
You don’t know what you don’t know.
you is Remember when were starting out and you’d open Google Analytics, take a look at your sessions for the month and then close the browser?.
Remember when you were starting out and you’d open Google Analytics, take a look at your sessions for the month and then close the browser?
You’ve is come a long way..
You’ve come a long way.
plenty of insights is But there are still hiding below the surface you’ve managed to scrape so far..
But there are still plenty of insights hiding below the surface you’ve managed to scrape so far.
The truth is is, you just don’t know what you don’t know..
The truth is, you just don’t know what you don’t know.
You’ll is start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well..
You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.
Customization is is king..
Customization is king.
It is starts with a Google Analytics configuration that’s customized for you and your business..
It starts with a Google Analytics configuration that’s customized for you and your business.
you’ll is That’s why spend a significant amount of time on how to customize based on your business and particular use case..
That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.
Custom dimensions, is custom reports, custom metrics, custom everything..
Custom dimensions, custom reports, custom metrics, custom everything.
Your Google Analytics is will be designed just for you and your specific needs..
Your Google Analytics will be designed just for you and your specific needs.
last click attribution is Kick to the curb..
Kick last click attribution to the curb.
you’re is If like most marketers, you’re still relying on last click attribution..
If you’re like most marketers, you’re still relying on last click attribution.
You’re is missing out on a lot of conversion and funnel insights..
You’re missing out on a lot of conversion and funnel insights.
You is need to understand and visualize how your visitors actually convert..
You need to understand and visualize how your visitors actually convert.
Last click attribution is won’t give you that..
Last click attribution won’t give you that.
many touches is Learn exactly how occur before the conversion, exactly how long it takes, exactly how all of your channels are working together..
Learn exactly how many touches occur before the conversion, exactly how long it takes, exactly how all of your channels are working together.
content performance, is Dive deeper into ad spend ROI, and more..
Dive deeper into content performance, ad spend ROI, and more.
the content team is Is spending their time wisely?.
Is the content team spending their time wisely?
the PPC team? is Is.
Is the PPC team?
marketer is To be a data-driven who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics..
To be a data-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics.
You’ll is need to mine for data that proves ROI..
You’ll need to mine for data that proves ROI.
You’ll is learn how to better spend your marketing time and money..
You’ll learn how to better spend your marketing time and money.
Great reporting is means a smarter, more informed team and more buy-in from the execs..
Great reporting means a smarter, more informed team and more buy-in from the execs.
enterprise-level Google Analytics reporting tactics is So, why not learn and processes?.
So, why not learn enterprise-level Google Analytics reporting tactics and processes?
You’ll is have command of Data Studio, which is part of the Google Analytics 360 Suite..
You’ll have command of Data Studio, which is part of the Google Analytics 360 Suite.
Charles, is your instructor, has worked with enterprises like Yelp, Glassdoor and GoPro, so you know you’ll be learning leading-edge reporting strategies..
Charles, your instructor, has worked with enterprises like Yelp, Glassdoor and GoPro, so you know you’ll be learning leading-edge reporting strategies.
this Google Analytics masterclass CXL Institute is Join brings you intensive online training course led by world renowned analytics expert, Charles Farina..
Join this Google Analytics masterclass CXL Institute brings you intensive online training course led by world renowned analytics expert, Charles Farina.
8 classes, is After just you’ll have Data Studio expertise and advanced Google Analytics skills..
After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills.
You’ll is be able to: Identify and build audiences..
You’ll be able to: Identify and build audiences.
rich attribution modeling (i.e. no more “last click”). is Implement.
Implement rich attribution modeling (i.e. no more “last click”).
powerful customizations. is Do.
Do powerful customizations.
app insights. is Draw out cross-device and mobile.
Draw out cross-device and mobile app insights.
enterprise ecommerce capabilities. is Wield.
Wield enterprise ecommerce capabilities.
the end of the day, is At this course is going to make you a smarter, more data-driven marketer..
At the end of the day, this course is going to make you a smarter, more data-driven marketer.
(It’s is going to make you a lot of money, too.) About your instructor, Charles Farina Charles Farina has spent 10 years in Google Analytics, leading implementations and providing training for companies, including: Yelp, Glassdoor, and GoPro..
(It’s going to make you a lot of money, too.) About your instructor, Charles Farina Charles Farina has spent 10 years in Google Analytics, leading implementations and providing training for companies, including: Yelp, Glassdoor, and GoPro.
Charles is currently works for Analytics Pros, a Google Analytics Certified Partner and 360 Reseller, as Manager of Digital Analytics..
Charles currently works for Analytics Pros, a Google Analytics Certified Partner and 360 Reseller, as Manager of Digital Analytics.
Charles is provides customized trainings for many of the world’s most recognizable brands..
Charles provides customized trainings for many of the world’s most recognizable brands.
You is can find him speaking at conferences around the world or providing insights on his blog..
You can find him speaking at conferences around the world or providing insights on his blog.
we is Why hand-selected Charles to teach this course Transitioning Google Analytics to ‘Pro’ for a client, withAnalytics Pros..
Why we hand-selected Charles to teach this course Transitioning Google Analytics to ‘Pro’ for a client, withAnalytics Pros.
Quality docs + technical knowledge is on intro call = good signs Superb training provided to our team by Analytics Pros today..
Quality docs + technical knowledge on intro call = good signs Superb training provided to our team by Analytics Pros today.
INTERMEDIATE GOOGLE ANALYTICS Lesson 1 : is Classes: Audiences (advanced segments) Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs..
Classes: INTERMEDIATE GOOGLE ANALYTICS Lesson 1 : Audiences (advanced segments) Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.
Lesson 2 : is Attribution & remarketing Last click?.
Lesson 2 : Attribution & remarketing Last click?
This session is is all about understanding and visualizing the real story behind how your users convert..
This session is all about understanding and visualizing the real story behind how your users convert.
many touches is Learn how occur, how long it takes and how all of your channels work together..
Learn how many touches occur, how long it takes and how all of your channels work together.
powerful integrations is Plus, learn about with AdWords and DoubleClick that will have an immediate impact on your ROI..
Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.
Lesson 3 : is Custom dimensions, metrics & more You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking..
Lesson 3 : Custom dimensions, metrics & more You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking.
Lesson 4 : is Content performance Content is more than just a pageview..
Lesson 4 : Content performance Content is more than just a pageview.
We is will cover advanced content analytics, form analytics, media tracking and social/blog analytics..
We will cover advanced content analytics, form analytics, media tracking and social/blog analytics.
your website. is Find out what is really happening on.
Find out what is really happening on your website.
Lesson 5 : is Custom reports & Data Studio The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities..
Lesson 5 : Custom reports & Data Studio The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities.
your data (social, is Learn how to connect to all of email, Google Analytics, etc.) Lesson 6 : Enhanced ecommerce Enhanced e-commerce is one of the most powerful additions to Google Analytics in recent years..
Learn how to connect to all of your data (social, email, Google Analytics, etc.) Lesson 6 : Enhanced ecommerce Enhanced e-commerce is one of the most powerful additions to Google Analytics in recent years.
True product is merchandising, internal promotion insights, product list insights, product positioning insights, etc. Lesson 7 : Audits, data quality and QA It is extremely rare to come across an implementation that is correct..
True product merchandising, internal promotion insights, product list insights, product positioning insights, etc. Lesson 7 : Audits, data quality and QA It is extremely rare to come across an implementation that is correct.
This class is will cover years of experience to help you: find and fix common implementation issues, and use debugging tools..
This class will cover years of experience to help you: find and fix common implementation issues, and use debugging tools.
Lesson 8 : is Mobile app & cross-device analytics This class will show you how to track your users across devices, sites, and apps..
Lesson 8 : Mobile app & cross-device analytics This class will show you how to track your users across devices, sites, and apps.
We is will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience..
We will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience.
You is will also get 9 introductory Google Analytics videos..
You will also get 9 introductory Google Analytics videos.
addition is In to classes, you’ll get access to snack-size video lessons on the fundamentals of Google Analytics when you enroll..
In addition to classes, you’ll get access to snack-size video lessons on the fundamentals of Google Analytics when you enroll.
That way, is you’re prepared to dive deep into the data with Charles..
That way, you’re prepared to dive deep into the data with Charles.
Here’s is what you’ll learn: Why digital measurement matters What should we measure?.
Here’s what you’ll learn: Why digital measurement matters What should we measure?
Key performance indicators (KPIs) Data quality About outliers Data is sampling Cross-device issues & user IDs Using GA to fix business problems Dimensions & metrics Get Conversionxl - Intermediate Google Analytics - Charles Farina, Only Price 62$ Tag: Conversionxl - Intermediate Google Analytics - Charles Farina Review..
Key performance indicators (KPIs) Data quality About outliers Data sampling Cross-device issues & user IDs Using GA to fix business problems Dimensions & metrics Get Conversionxl - Intermediate Google Analytics - Charles Farina, Only Price 62$ Tag: Conversionxl - Intermediate Google Analytics - Charles Farina Review.