ConversionXL, Kristen Craft – Marketing Management
Question and Answer
What is the past 15 years,?
the past 15 years, is Over she’s grown a number of amazing teams..
How does the past 15 years, Over?
Over the past 15 years, she’s grown a number of amazing teams.
What is Kristen’s favorite parts of the job?
Kristen’s favorite parts of the job is One of is mentoring and helping to develop those around her..
How does Kristen’s favorite parts of the job is mentoring?
One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.
What is ConversionXL,?
ConversionXL, is Purchase Kristen Craft - Marketing Management courses at here with PRICE $1990 $137 ConversionXL, Kristen Craft - Marketing Management Course overview In marketing, building a team is critical to advancing your goals, as well as your career as a manager..
How does ConversionXL, Purchase?
Purchase ConversionXL, Kristen Craft - Marketing Management courses at here with PRICE $1990 $137 ConversionXL, Kristen Craft - Marketing Management Course overview In marketing, building a team is critical to advancing your goals, as well as your career as a manager.
What is most marketers?
most marketers is But don’t get specific guidance on how to hire, motivate others, or resolve conflicts..
How does most marketers don’t get?
But most marketers don’t get specific guidance on how to hire, motivate others, or resolve conflicts.
What is us?
us is Nor are most of marketers taught how to gather and share the proper data that leads to a promotion..
How does us are?
Nor are most of us marketers taught how to gather and share the proper data that leads to a promotion.
What is This course?
This course is will teach you how to build a team, set actionable goals, and manage your career path so you can position yourself for a C-level role..
How does This course will teach?
This course will teach you how to build a team, set actionable goals, and manage your career path so you can position yourself for a C-level role.
What is Here’s?
Here’s is what Kristen will teach you … This course covers actionable strategies for hiring and managing a team, as well as managing one’s personal brand..
How does Here’s will teach?
Here’s what Kristen will teach you … This course covers actionable strategies for hiring and managing a team, as well as managing one’s personal brand.
What is specifics?
specifics is This includes on how to hire and onboard people..
How does specifics includes?
This includes specifics on how to hire and onboard people.
What is It?
It is also includes strategies for setting objectives and key results people can get excited about..
How does It also includes?
It also includes strategies for setting objectives and key results people can get excited about.
What is it?
it is Lastly, includes guidance on how to find a mentor, land public speaking gigs, and join a board of directors..
How does it includes?
Lastly, it includes guidance on how to find a mentor, land public speaking gigs, and join a board of directors.
What is 12 short sessions,?
12 short sessions, is In just you’ll be able to … Set objectives and key results, so your teams can accomplish their goals.
How does 12 short sessions, be?
In just 12 short sessions, you’ll be able to … Set objectives and key results, so your teams can accomplish their goals
What is airtight project?
airtight project is Build plans, so everything stays on track and within budget.
How does airtight project Build?
Build airtight project plans, so everything stays on track and within budget
What is approach?
approach is Use a structured to resolve conflicts.
How does approach Use?
Use a structured approach to resolve conflicts
What is onboard people?
onboard people is Hire and efficiently, so new team members can get up to speed quickly and start contributing.
How does onboard people Hire?
Hire and onboard people efficiently, so new team members can get up to speed quickly and start contributing
What is gigs,?
gigs, is Land speaking so you can grow your personal brand and advance your career Kristen Craft has single-handedly been the guiding force behind my career..
How does gigs, Land speaking?
Land speaking gigs, so you can grow your personal brand and advance your career Kristen Craft has single-handedly been the guiding force behind my career.
What is my former manager,?
my former manager, is As it was her unrelenting belief in me that give me the confidence to push forward, grow, and succeed..
How does my former manager, was?
As my former manager, it was her unrelenting belief in me that give me the confidence to push forward, grow, and succeed.
What is It?
It is is thanks to her guidance and encouragement that I’ve gotten promotions, that I’ve secured new jobs, that I’ve been accepted into business school, and that I’ve connected with some incredible women along the way..
How does It is thanks?
It is thanks to her guidance and encouragement that I’ve gotten promotions, that I’ve secured new jobs, that I’ve been accepted into business school, and that I’ve connected with some incredible women along the way.
What is Her advice?
Her advice is is invaluable, her support is unwavering, and there’s no one to whom I’d rather turn..
How does Her advice is?
Her advice is invaluable, her support is unwavering, and there’s no one to whom I’d rather turn.
What is Benefits?
Benefits is of taking this course Having these leadership strategies on hand means you’ll be able to build and manage a team effectively..
How does Benefits taking?
Benefits of taking this course Having these leadership strategies on hand means you’ll be able to build and manage a team effectively.
What is You’ll?
You’ll is gain a better sense of how to manage a marketing team day-to-day, as well as how to manage your career longterm..
How does You’ll gain?
You’ll gain a better sense of how to manage a marketing team day-to-day, as well as how to manage your career longterm.
What is You’ll?
You’ll is walk away with frameworks for budgeting, running good one-on-ones, and applying to speak at conferences..
How does You’ll walk away?
You’ll walk away with frameworks for budgeting, running good one-on-ones, and applying to speak at conferences.
What is This course?
This course is supports your personal and professional growth from marketing associate to CMO..
How does This course supports?
This course supports your personal and professional growth from marketing associate to CMO.
What is This course?
This course is is right for you if … enjoy hiring and leading others and need strategies to get there.
How does This course is?
This course is right for you if … enjoy hiring and leading others and need strategies to get there
What is dream?
dream is of becoming a CMO or building a large team and want proactive steps for getting there.
How does dream becoming?
dream of becoming a CMO or building a large team and want proactive steps for getting there
What is “tight ship”?
“tight ship” is enjoy running an organized, and would benefit from frameworks to support you This course is NOT for you if … you’re super junior in your marketing career and have never managed anyone (either directly or indirectly)
you’re super advanced in your career and have already led dozens of people.
How does “tight ship” enjoy running?
enjoy running an organized, “tight ship” and would benefit from frameworks to support you This course is NOT for you if … you’re super junior in your marketing career and have never managed anyone (either directly or indirectly)
you’re super advanced in your career and have already led dozens of people
What is you?
you is prefer being an individual contributor and doing heads-down work most of the time Skills you should have before taking this course Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future..
How does you prefer being?
you prefer being an individual contributor and doing heads-down work most of the time Skills you should have before taking this course Because this is a course for marketers who aspire to lead a team, students should be interested in working with others, rather than being an individual contributor for the foreseeable future.
What is you?
you is If have the skills and attributes described below, this course is a good fit for you: You’re a people person (or aspire to be one).
How does you have?
If you have the skills and attributes described below, this course is a good fit for you: You’re a people person (or aspire to be one)
What is You’ve?
You’ve is spent at least 1-2 years on a marketing team, seeing how goals are set and campaigns are run.
How does You’ve spent at least?
You’ve spent at least 1-2 years on a marketing team, seeing how goals are set and campaigns are run
What is You’ve?
You’ve is managed someone else’s work at least once, either officially, or in the capacity of a project lead, helping others stay on track About.
How does You’ve managed?
You’ve managed someone else’s work at least once, either officially, or in the capacity of a project lead, helping others stay on track About
What is Kristen Craft Kristen Craft?
Kristen Craft Kristen Craft is is Chief Revenue Officer at Tettra, a tech company building a knowledge management system for internal communication..
How does Kristen Craft Kristen Craft is?
Kristen Craft Kristen Craft is Chief Revenue Officer at Tettra, a tech company building a knowledge management system for internal communication.
What is the past 15 years,?
the past 15 years, is Over she’s grown a number of amazing teams..
How does the past 15 years, Over?
Over the past 15 years, she’s grown a number of amazing teams.
What is Kristen’s favorite parts of the job?
Kristen’s favorite parts of the job is One of is mentoring and helping to develop those around her..
How does Kristen’s favorite parts of the job is mentoring?
One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.
What is Kristen?
Kristen is has taught and spoken at over a hundred conferences and events from INBOUND to MozCon..
How does Kristen has taught?
Kristen has taught and spoken at over a hundred conferences and events from INBOUND to MozCon.
What is She?
She is holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management..
How does She holds?
She holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management.
What is a marketing team Lesson 1?
a marketing team Lesson 1 is How to build and manage.
How does a marketing team Lesson 1 build?
How to build and manage a marketing team Lesson 1
What is management?
management is How to know if is right for you This class gives a brief overview to what it means to build a team and manage your career in a proactive way..
How does management know?
How to know if management is right for you This class gives a brief overview to what it means to build a team and manage your career in a proactive way.
What is It’ll?
It’ll is help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your career..
How does It’ll help?
It’ll help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your career.
What is Topics Covered:?
Topics Covered: is How to scale yourself.
How does Topics Covered: scale?
Topics Covered: How to scale yourself
What is Questions?
Questions is to ask yourself to determine if this is the right path for you.
How does Questions ask?
Questions to ask yourself to determine if this is the right path for you
What is The roles?
The roles is you play and the roles you’ll need others to play Lesson 2.
How does The roles play?
The roles you play and the roles you’ll need others to play Lesson 2
What is your marketing strategy This class?
your marketing strategy This class is Defining will help you define your larger marketing strategy..
How does your marketing strategy This class Defining?
Defining your marketing strategy This class will help you define your larger marketing strategy.
What is We’ll?
We’ll is cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need..
How does We’ll cover?
We’ll cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need.
What is other groups?
other groups is Communicating to.
How does other groups Communicating?
Communicating to other groups
What is roles?
roles is What kind of you need and when Lesson 3.
How does roles need?
What kind of roles you need and when Lesson 3
What is Team?
Team is building This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join..
How does Team building?
Team building This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join.
What is Topics Covered:?
Topics Covered: is Making the case to hire new people.
How does Topics Covered: hire?
Topics Covered: Making the case to hire new people
What is best practices?
best practices is Interviewing.
How does best practices Interviewing?
Interviewing best practices
What is an offer Lesson 4?
an offer Lesson 4 is Making.
How does an offer Lesson 4 Making?
Making an offer Lesson 4
What is expectations This class?
expectations This class is Onboarding and setting will help you manage the first month with your new hire..
How does expectations This class Onboarding?
Onboarding and setting expectations This class will help you manage the first month with your new hire.
What is a systematic process?
a systematic process is By creating for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible..
How does a systematic process creating?
By creating a systematic process for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible.
What is we?
we is “How work” discussion
Readme doc (even if you don’t share).
How does we work”?
“How we work” discussion
Readme doc (even if you don’t share)
What is your legos?
your legos is Giving up.
How does your legos Giving up?
Giving up your legos
What is the stage?
the stage is Setting to understand what drives people Lesson 5.
How does the stage Setting?
Setting the stage to understand what drives people Lesson 5
What is objectives This class?
objectives This class is Setting and reaching will cover the OKR system for setting objectives and measuring key results..
How does objectives This class Setting?
Setting and reaching objectives This class will cover the OKR system for setting objectives and measuring key results.
What is It?
It is gives guidance on how to implement an OKR system to drive consistent, effective work..
How does It gives?
It gives guidance on how to implement an OKR system to drive consistent, effective work.
What is OKRs?
OKRs is Setting.
How does OKRs Setting?
Setting OKRs
What is OKRs?
OKRs is Checking in on.
How does OKRs Checking in?
Checking in on OKRs
What is track?
track is Staying on.
How does track Staying?
Staying on track
What is ones Though one-on-one meetings?
ones Though one-on-one meetings is One-on- with your direct reports might seem intuitive, many managers fail to leverage some simple best practices..
How does ones Though one-on-one meetings might seem?
One-on-ones Though one-on-one meetings with your direct reports might seem intuitive, many managers fail to leverage some simple best practices.
What is ones,?
ones, is By running good one-on- you’ll help those on your team do their best work and navigate issues more easily..
How does ones, running?
By running good one-on-ones, you’ll help those on your team do their best work and navigate issues more easily.
What is Best practices?
Best practices is like keeping it high-level, letting your report drive the agenda, and carving out time for personal goal discussions Get ConversionXL, Kristen Craft - Marketing Management download.
How does Best practices like keeping?
Best practices like keeping it high-level, letting your report drive the agenda, and carving out time for personal goal discussions Get ConversionXL, Kristen Craft - Marketing Management download
What is Team motivation This class?
Team motivation This class is explores how to build and maintain motivation..
How does Team motivation This class explores?
Team motivation This class explores how to build and maintain motivation.
What is We’ll?
We’ll is dive into what motivates an individual, as well as how to keep the team motivated, as a group..
How does We’ll dive?
We’ll dive into what motivates an individual, as well as how to keep the team motivated, as a group.
What is Topics Covered:?
Topics Covered: is What kind of manager are you?.
How does Topics Covered: are?
Topics Covered: What kind of manager are you?
What is you?
you is What need to know about each of your direct reports.
How does you need?
What you need to know about each of your direct reports
What is team meals,?
team meals, is Building in fun with offsites, and activities Lesson 8.
How does team meals, Building?
Building in fun with team meals, offsites, and activities Lesson 8
What is All teams?
All teams is Managing conflict run into conflict sometimes..
How does All teams Managing conflict?
Managing conflict All teams run into conflict sometimes.
What is you?
you is What’s important is that help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution..
How does you is?
What’s important is that you help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution.
What is RAPID decision?
RAPID decision is making.
How does RAPID decision making?
RAPID decision making
What is marketing campaigns This class?
marketing campaigns This class is Running and tracking gets into the nitty gritty of project management..
How does marketing campaigns This class Running?
Running and tracking marketing campaigns This class gets into the nitty gritty of project management.
What is We’ll?
We’ll is cover how your can make hypotheses, then use a systematic approach to determine what’s working..
How does We’ll cover?
We’ll cover how your can make hypotheses, then use a systematic approach to determine what’s working.
What is there,?
there, is From you can double down on what works and eliminate what doesn’t..
How does there, can double down?
From there, you can double down on what works and eliminate what doesn’t.
What is working Lesson 10?
working Lesson 10 is Investing in what’s.
How does working Lesson 10 Investing?
Investing in what’s working Lesson 10
What is the people?
the people is Growing on your team The best managers are always looking to grow and mentor those on their team..
How does the people Growing?
Growing the people on your team The best managers are always looking to grow and mentor those on their team.
What is This class?
This class is will help you navigate that process, from finding resources to running annual reviews..
How does This class will help?
This class will help you navigate that process, from finding resources to running annual reviews.
What is Topics Covered:?
Topics Covered: is Letting team members take on new work or shift roles.
How does Topics Covered: take on?
Topics Covered: Letting team members take on new work or shift roles
What is them?
them is Helping find professional resources.
How does them Helping?
Helping them find professional resources
What is them?
them is Teaching to give away legos.
How does them Teaching?
Teaching them to give away legos
What is your message Lesson 11?
your message Lesson 11 is How to frame.
How does your message Lesson 11 frame?
How to frame your message Lesson 11
What is your long-term career This class?
your long-term career This class is Managing helps you identify where you’d like to be in the future and how to get there..
How does your long-term career This class Managing?
Managing your long-term career This class helps you identify where you’d like to be in the future and how to get there.
What is We’ll?
We’ll is cover how to find sponsors within your company and mentors outside of it..
How does We’ll cover?
We’ll cover how to find sponsors within your company and mentors outside of it.
What is Topics Covered:?
Topics Covered: is Identifying where you’d like to be 18 months from now and 5 years from now (cite sheryl sandberg’s advice on planning time horizons).
How does Topics Covered: like?
Topics Covered: Identifying where you’d like to be 18 months from now and 5 years from now (cite sheryl sandberg’s advice on planning time horizons)
What is Possible paths:?
Possible paths: is marketing, sales, growth, BD, brand.
How does Possible paths: marketing,?
Possible paths: marketing, sales, growth, BD, brand
What is sponsors?
sponsors is Finding.
How does sponsors Finding?
Finding sponsors
What is you’d?
you’d is Iterating on what like to learn Lesson 12.
How does you’d Iterating?
Iterating on what you’d like to learn Lesson 12
What is your personal brand?
your personal brand is Building You can accelerate your path towards a C-level role by investing in your own visibility..
How does your personal brand Building?
Building your personal brand You can accelerate your path towards a C-level role by investing in your own visibility.
What is public speaking,?
public speaking, is This means writing, and supporting others..
How does public speaking, means writing,?
This means writing, public speaking, and supporting others.
What is you?
you is If develop a reputation for being hard-working, willing to help those around you, and eager to grow, those in your network will be better able to support your professional growth..
How does you develop?
If you develop a reputation for being hard-working, willing to help those around you, and eager to grow, those in your network will be better able to support your professional growth.
What is a board?
a board is Joining.
How does a board Joining?
Joining a board
What is others?
others is Advising.
How does others Advising?
Advising others
What is other companies?
other companies is Investing in.
How does other companies Investing?
Investing in other companies
What is LinkedIn up to date Show?
LinkedIn up to date Show is Keeping off your new skills: Get a certificate of completion Once the course is over, pass a test to earn a CXL certification..
How does LinkedIn up to date Show Keeping?
Keeping LinkedIn up to date Show off your new skills: Get a certificate of completion Once the course is over, pass a test to earn a CXL certification.
What is it?
it is Add to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for..
How does it Add?
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
What is CXL Institute?
CXL Institute is is an authorized LinkedIn education provider You can add your education, certificates, badges - everything you learned and earned at CXL Institute into the Education section of your profile..
How does CXL Institute is?
CXL Institute is an authorized LinkedIn education provider You can add your education, certificates, badges - everything you learned and earned at CXL Institute into the Education section of your profile.
What is CXL Institute?
CXL Institute is How to find on LinkedIn Get this course and 50+ others when you sign up for CXL Institute This course (and all others - full list here) are included with the CXL Institute subscription..
How does CXL Institute find?
How to find CXL Institute on LinkedIn Get this course and 50+ others when you sign up for CXL Institute This course (and all others - full list here) are included with the CXL Institute subscription.
What is CXL Institute,?
CXL Institute, is At you can take online courses on growth, digital marketing, optimization, analytics, persuasion - all in a single subscription..
How does CXL Institute, can take?
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion - all in a single subscription.
What is World’s leading practitioners?
World’s leading practitioners is teaching you their best stuff..
How does World’s leading practitioners teaching?
World’s leading practitioners teaching you their best stuff.
What is 50+ online courses?
50+ online courses is on all things data-driven marketing.
How does 50+ online courses driven marketing?
50+ online courses on all things data-driven marketing
What is New courses?
New courses is added every single month Sign up for CXL Institute and get access to 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month).
How does New courses added?
New courses added every single month Sign up for CXL Institute and get access to 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
What is 4 Minidegrees?
4 Minidegrees is that give you advanced level skills.
How does 4 Minidegrees give?
4 Minidegrees that give you advanced level skills
What is our Teams All-Access?
our Teams All-Access is Get plan instead..
How does our Teams All-Access Get?
Get our Teams All-Access plan instead.
What is The CXL Institute guarantee:?
The CXL Institute guarantee: is 7-day no questions asked money back period.
How does The CXL Institute guarantee: asked?
The CXL Institute guarantee: 7-day no questions asked money back period
What is You?
You is can immediately apply learnings and improve your results..
How does You can immediately apply?
You can immediately apply learnings and improve your results.
What is your boss??
your boss? is Need help convincing.
How does your boss? Need help?
Need help convincing your boss?
What is ConversionXL,?
ConversionXL, is Get Kristen Craft - Marketing Management download Purchase ConversionXL, Kristen Craft - Marketing Management courses at here with PRICE $1990 $137.
How does ConversionXL, Get?
Get ConversionXL, Kristen Craft - Marketing Management download Purchase ConversionXL, Kristen Craft - Marketing Management courses at here with PRICE $1990 $137