Story Selling Master Class – Roy Furr

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Long before I became an A-list copywriter, I kept hearing from all the greats that "story sells." The only problem was that when I tried to tell a story in my sales message, it didn't work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I'd taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, "Readers today just wouldn't give this story the time of day."

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought…

"If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I'd have the keys to the kingdom."

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling.

I studied the greats. Both what they did, and what they taught. I went outside of business, and studied the best fiction storytellers. I applied what I learned, and importantly, I kept track of what I could repeat in nearly any selling situation.

I turned the vague directives of "use stories to capture emotion" and "show, don't tell," into specific processes and easy templates to follow.

I wanted to make it so easy that I could go back and teach myself, when I was brand new to marketing and copywriting, how to use stories like a master. I figured that if I made it so simple that the beginner, incompetent-at-marketing, earlier version of me could do it, a lot of others who had any level of marketing and selling experience could also do it.

I identified brand new principles of effective story selling. For example, the 3 Pillars of Highly-Effective Story Selling. Nobody has ever taught this stuff before me. But I based my entire program on it because it will take you from 0 to 60 faster than any other approach.

The Story Selling Master Class is THE most comprehensive program on using stories to sell in your copywriting, marketing, and selling messages.

This are the exact story selling skills I use today to create million-dollar-plus marketing campaigns and sales messages for my clients. These are the story selling skills I mastered in my path to becoming a sought-after A-list copywriter. (I hate using that term, but copywriters I call "A-list" have used it to describe me, so I use it here.)

And now, you can increase the sales and profits from your selling and marketing messages using these exact same skills.

Course Curriculum

Story Selling Master Class Preview Videos

• Video: Why Becoming A Master Story Seller Will Transform Your Life (49:30)
• Video: Real-Life Case Studies of Story Selling at Work (1:09:59)
• Video: Overcoming Road Blocks To Story Selling Success (1:08:15)

Lesson 1: Fundamentals of Story Selling

• Video Lesson (1:17:43)
• Download: Slides

Lesson 2: Building An Attractive Character

• Video Lesson (1:21:03)
• Download: Slides
• Download: Character Worksheet

Lesson 3: Selling Stories Templates, Part I

• Video Lesson (58:46)
• Download: Slides
• Download: Story Templates Master (Contains ALL story templates taught throughout the Story Selling Master Class)
• Download: Invention Story Template
• Download: Backstory Template
• Download: Amazing Discovery Story Template
• Download: I Saw The Light Story Template
• Download: First Person Testimonial Story Template

Lesson 4: Selling Stories Templates, Part II

• Video Lesson (1:10:18)
• Download: Slides
• Download: Personal Product Use Story Template
• Download: Orphan Story Template
• Download: Conspiracy Story Template
• Download: Parable Story Template
• Download: Tiny Story Template

Lesson 5: Using Stories In Marketing And Selling

• Video Lesson (57:17)
• Download: Slides
• A Quick Request
• A Quick Request

Lesson 6: Wrap Up & Your Path To Mastery

• Video Lesson (1:04:35)
• Share Your Thoughts
• Download: Slides

BONUS: 5 Proven Selling Story Templates

• Video: Introduction (12:12)
• Video: Origin Story (15:47)
• Video: News Story (15:29)
• Video: Secret Mentor Story (13:39)
• Video: Incredible Transformation Story (11:18)
• Video: Case Study Story (10:33)
• Video: Final Thoughts (7:02)
• Download: 5 Proven Selling Story Templates (Contains just these 5 story templates)
• Download: Origin Story Template
• Download: New Story Template
• Download: Secret Mentor Story Template
• Download: Incredible Transformation Story Template
• Download: Case Study Story Template

BONUS: "Look Over Shoulder" Video: Titans of Direct Response

• Video Lesson (1:45:46)
• Download: Titans of Direct Response promo with Story Selling Master Class Notes

BONUS: "Look Over Shoulder" Video: Object 2014-28E

• Video Lesson (1:45:49)
• Download: Object 2014-28E promo with Story Selling Master Class Notes

BONUS: Questions to Ask Clients

• Download: Questions to Ask Clients

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