What is business development? – Lisa Earle McLeod & Elizabeth Lotardo

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Business development is the foundation of economic growth and can jump-start lasting relationships. In this course, Lisa Earle McLeod and Elizabeth McLeod discuss fundamental business development concepts and techniques that can help you gain a better understanding of your market and potential clients. This, in turn, can prepare you to demonstrate a compelling value case that helps you connect with customers and close more deals.

They begin by reviewing research fundamentals and key insights to consider before you get on the phone with a potential customer or schedule that first in-person meeting. They also discuss the landscape of business development and how to leverage internal systems for more successful conversations. Lisa and Elizabeth spell out howto speak like a leader, unpack and discuss your competitors' strengths and weaknesses, avoid common mistakes, and more.

Topics include:

• Use the standard five facets of business to understand how your customers operate.
• Modify your CRM to effectively capture customer information.
• Recognize how customer impact influences your organization.
• Practice attention-grabbing techniques to improve your introductory call.
• Discuss strategic issues relevant to customer's business.
• Review rejections to improve relationships with prospective clients.

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The What is business development? – Lisa Earle McLeod & Elizabeth Lotardo course on Utralist is a highly sought-after online program designed for mastery. Gain practical skills through a unique learning experience led by industry experts.

🔑 Key Benefits:

• Expert-Led Training: Learn from top industry professionals.
• Easy-to-Follow Lessons: Actionable insights for quick understanding.
• Flexible Learning: Study at your own pace, anytime, anywhere.
• Certificate of Completion: Showcase your new skills and boost your resume.

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