GTM Intermediat – Chris Mercer

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This training program will give youGreater data governance and control over your tag management.

Knowledge of underutilized and super powerful GTM features.

A thorough QA process and ways to speed up your changes and implementations across teams.

Introduction video

Unlock the true power of Google Tag Manager

Have you been using GTM for a while, but feel like there’s more to the tool than you’re currently using? Well, you’re right. GTM is a powerful tool and many of its features often go underutilized.

The knowledge and strategies incorporated in this training are the same that are used in enterprise level companies around the world.

This course goes deep

If you’re on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you.

Think of this as Google Tag Manager 201. You’ve been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization.

This course is the next step. It brings you from functional to effective, and from beginner to intermediate or advanced.

While I worked with GTM from the start, I was basically a newbie before taking this class. I learned many things, from structuring my tagging to “simple” things like forcing SSL for GA calls, using customTask and more. My company’s GTM tagging has been solid and without error ever since the class, proving us actionable insights daily

Ben Brooks, Senior Digital Marketing Manager @ Nintex

Greater data governance and control

In addition to learning more of the technical capabilities of Google Tag Manager, you’ll also learn how to manage your data and tags more efficiently. You and your team will operate at a higher level, reducing time to implementation and reducing errors while opening up data to anyone on your team who desires it.

The entire second module of the course is devoted to such strategic components of Google Tag Manager. Sure, the technical and tactical components are useful and you need to start with those.

But once you know the inner working of GTM, it’s time to graduate to looking at your tag management as a strategic operation.

Do things the right way

When implemented well, GTM significantly reduces the time it takes for your team to manage tags. It allows advanced tracking and just overall greater data governance.

But it is important to roll it out carefully.

We’re seeing more and more companies who race forward to quickly and miss an important step in planning. Then, they end up with inaccurate data.

This course will teach you to avoid common mistakes, and therefore, will save you time, money, and stress in the long run.

Take your Google Tag Manager skills to the next level

Be competent in one of the most useful tools out there for a digital marketer.

Speed up implementations and changes to your tag management.

Unlock advanced tracking solutions.Discover features of GTM you’ve been missing out on.

Build a system that opens up greater data control and governance in your company.

Create QA and workflow processes that eliminate costly and annoying mistakes.

This course is right for you if…

• You want to take advantage of everything GTM can do, not just the basic features.
• You have used GTM regularly for at least 3-6 months.
• You have some knowledge of JavaScript, CSS Selectors, and HTML.
• You consider yourself a “technical marketer” or analyst and want to become even better.
• You have previously taken a foundational GTM course (including ours) and want to level up.

This course is probably not for you if…

• You still need to brush up on the basic GTM features
• You’re not familiar with any JavaScript, CSS Selectors, or HTML concepts

Your full course curriculum

Intermediate Google Tag Manager

Lesson 1

Intermediate GTM Intro

Here's where you are what's about to happen.

Lesson 2

Tracking Engagement: Advanced Video Tracking

Lesson 3

Tracking Engagement: Page Elements

Lesson 4

Tracking Ecommerce: The Next Level

Enhanced Ecommerce in the Data Layer

Lesson 5

Deep Dive: Custom Dimensions & Metrics

Sending Custom Dimensions & Metrics to Google Analytics

Lesson 6

Deep Dive: User ID Tracking

Setting up User ID

Lesson 7

Deep Dive: Table Variables

Lookup and Regex

Lesson 8

Deep Dive: JavaScript Variables

Javascript & Custom Javascript Variables

Lesson 9

Deep Dive: Event Variables

Event & Auto Event Variables

Lesson 10

Deep Dive: Using Cookies in GTM

Setting (and reading) cookies in GTM

Lesson 11

Deep Dive: GTM API

API Awareness

Lesson 12

Wrap Up & Resources

Show off your new skills: Get a certificate of completion

Once you have completed the course, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise.

CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.

How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

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Sign up for CXL Institute and get access to

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The CXL Institute guarantee:

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You can immediately apply learnings and improve your results.

Need help convincing your boss?

Get GTM Intermediat – Chris Mercer , Only Price $139

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