Info Business Blueprint – Frank Kern

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Module 1: Escape and Arrival

• Current Blockbuster Examples of The Five Product Types
• Competitive Overview and Dissection of Existing Info Businesses
• The Three Selling Systems. (Competitive Spy Footage)
• The Escape And Arrival framework

Module 2: Personalized Product Production

• The “Crystal Ball” Approach to See if They’ll Buy.
• Uncovering The Sales Segment
• Personalized Product Production.
• Liquidator Products
• Bread And Butter Products
• Modulated Courses
• Continuity
• Big Ticket Interactive
• Content Compounding

Module 3: Passive Selling Systems

• Build A List
• Sell Them Stuff
• Linear
• Cycling
• Ascending
• Descending
• Opt In
• Content
• Sales
• Order
• Pre-Built Templates for All Pages
• VSL Template with Slides
• Sales Letter Template
• Webinar Template with Slides
• Content/Pitch Template

Module 4: Instant Audience

• The Sole Function of driving traffic is to turn a Profit.
• The only people you should target are those likely to Buy.
• The most Consistent source of traffic and customers is from Advertising.
• The trick to making advertising work is to start Small and Scale.
• Know Best Before You Test
• Two-Minute Campaign Quickstart
• The Pre-Sell Ad
• The Deep-Funnel Ad
• The Only Four Metrics

The Goal: A Highly Automated System That Produces Consistent Sales As Passively As Possible.

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